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Faculty of Business, Hong Kong Polytechnic University Bachelor of Business Administration (Honours) Scheme in Management and Marketing
Faculty of Business, Hong Kong Polytechnic University

Bachelor of Business Administration (Honours) Scheme in Management and Marketing

Hung Hom, Hong Kong

4 Years

English

Full time

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On-Campus

Key Summary

    About: The Bachelor of Business Administration (Honours) in Management and Marketing focuses on developing essential skills for the dynamic business environment. You’ll learn to integrate management principles with marketing strategies to enhance business performance. The course emphasizes practical experience through projects and industry collaborations, preparing you for real-world challenges.
    Career Outcomes: Graduates can pursue careers in various fields, including marketing management, brand management, product development, market research analysis, and business consultancy. This degree provides a strong foundation for various roles in the corporate sector.

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Introduction

Learning and teaching are our core activities. We are committed to nurturing our students’ professional competence and supporting their all-round development.

Students complete some General University Requirements core and fundamental business subjects at an early stage. They then choose one of the following awards as their specialism for graduation.

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