Faculty of Business, Hong Kong Polytechnic University Bachelor of Business Administration (Honours) Scheme in Management and Marketing
Faculty of Business, Hong Kong Polytechnic University

Faculty of Business, Hong Kong Polytechnic University

Bachelor of Business Administration (Honours) Scheme in Management and Marketing

Hung Hom, Hong Kong

BBA

4 years

English

Full time

On-Campus

Key Summary

    About : The Bachelor of Business Administration (Honours) Scheme in Management and Marketing focuses on equipping students with essential skills for the business world. The program spans four years, allowing in-depth exploration of both management principles and marketing strategies. Students learn about consumer behavior, market analysis, and strategic management, gaining practical experience through projects and internships.
    Career Outcomes : Graduates can pursue various roles in marketing, management, and consultancy. Possible career paths include marketing manager, business analyst, and brand strategist. This program prepares students for the dynamic challenges in the business sector, enhancing their employability in multiple industries.

Learning and teaching are our core activities. We are committed to nurturing our students’ professional competence and supporting their all-round development.

Students complete some General University Requirements core and fundamental business subjects at an early stage. They then choose one of the following awards as their specialism for graduation.

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