MBA in Marketing Management - UCAM, Spain

In today’s market, the marketing department plays a major role in managing products and brands and reaching customers besides helping the research team or product team in designing futuristic products. Marketing management is the process of developing strategies and planning for product or services, advertising, promotions, sales to reach desired customer segments.

A Marketing Manager is responsible for brand audit, marketing strategy, implementation and planning, marketing project management, international marketing and customer relationship management. The Marketing Management (MM) specialization covers the modules on International Marketing, Customer Segmentation, Customer Relationship Management, Brand Management, Product Launch, Marketing Plan Development, Marketing Communication, Product Launch and Management, Market Entry Strategies and Distribution. The program will also cover the modules on product strategies and pricing.

The one year online MBA (Master of Business Administration) in Marketing Management is a comprehensive program designed for the marketing professionals who are looking forward to a great career in the marketing domain. Post completion of the program, the learners will be awarded with a postgraduate diploma in Marketing Management from Cambridge International Qualifications, UK and an MBA in Marketing Management Universidad Católica de Murcia, UCAM.

The students enrolling with MBA in Marketing Management will undertake the core modules on International Human Resources, Strategic Change Management, Strategic Management and Leadership and Operations Management and specialized modules on International Marketing Management, Marketing Management and 21 st Century Globalization in First Part while in the second part the students will take the module on Socio – Economic – Legal Environment and a thesis work.

About UCAM

Universidad Católica de Murcia, UCAM, founded in 1996, is one of the fully-accredited fastest growing universities in the European region. Based out of Murcia, Spain, with learning centres in the UAE, Indonesia and Singapore, UCAM offers more than 163 courses, including business administration, health care, computer science, sports management and engineering. The university has strategic partnership with more than 360 international universities, including Stanford University, National University of Singapore and National Technological University. UCAM is also a member of Erasmus Mundus and Universia. The UCAM E-MBA program is ranked among the top 10 in the region and the university currently has over 21000 active learners. UCAM accredits and awards MBA program in General Management, MBA in Business Analytics, MBA in Operations and Project Management, MBA in Health and Safety Leadership, MBA in Global Banking and Finance, MBA in Agile Supply Chain Management, MBA in Global Healthcare Management, MBA in Energy and Sustainability, MBA in Accounting and Finance and MBA in Marketing Management.