Executive MBA Digital and Brand Strategy Marketing
Online, USA
MBA
DURATION
1 year
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
TUITION FEES
STUDY FORMAT
Distance Learning
Key Summary
About: The one-year online Executive MBA in Digital and Brand Strategy Marketing at Exeed College trains professionals to drive brand growth, digital innovation, and strategic marketing. It blends core business management with brand strategy, marketing communications, and digital transformation. The programme equips executives, entrepreneurs, and marketers to strengthen brand positioning, craft value propositions, manage teams, and design data-driven marketing strategies with responsible marketing practices.
Career Outcomes: Graduates can move into roles such as brand manager, digital marketing director, chief marketing officer, marketing consultant, product marketing manager, head of digital transformation, or take leadership roles in entrepreneurship, agencies, or corporate strategy.
The one-year online Executive MBA in Digital and Brand Strategy Marketing is a modern leadership program designed for professionals seeking to drive brand growth, digital innovation, and strategic marketing performance in competitive global markets. It combines core business management with specialised expertise in brand strategy, marketing communications, and digital transformation.
The program equips executives, entrepreneurs, and marketing professionals with the skills to strengthen brand positioning, create compelling value propositions, and design effective, data-driven marketing strategies. It also emphasises responsible marketing practices, enabling learners to manage teams, budgets, and stakeholders while delivering measurable business outcomes.
- Diagnoze Brand Positioning and Distinctive Value
- Develop a Marketing Communication Strategy Aligned with Brand Values and Audience Engagement
- Steering the Deployment of a Responsible Marketing Communication Strategy
- DIGITAL - Driving Innovation and the Digital Transformation of Brand Communication
- BRAND - Developing the Brand’s Creative Strategy Through Original and Innovative Media and Content
- Research Methods
- Capstone Project + Viva