DURATION
1 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Oct 2025
TUITION FEES
EUR 19,050 / per year *
STUDY FORMAT
Distance Learning
* optional additional qualification: 3,950 EUR | total for two qualifications: 23,000 EUR
Key Summary
Open Day for MBA programs
Experience our Digital campus on February 20
Introduction
The marketing of products and services is an important aspect of any business. Effective delivery of a company’s offerings is key to success in today’s constantly evolving and diverse business world. This program provides the framework for understanding markets, competitors, product portfolios, and consumer behavior from an international perspective. Students will learn about the latest developments in digital marketing strategies, advertising, and media, preparing them for a career in international marketing.
EU’s international marketing MBA graduates are sought after by high-profile corporations and global agencies for both their knowledge and international experience. Throughout the program, students are exposed to a practical curriculum that includes distribution channel management, integrated communications, and consumer behavior. It also emphasizes current developments in digital marketing and changes in advertising and media to equip graduates with the necessary mindset to be game-changing international marketers.
Degree Awarded
- A university MBA degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.
- An MBA degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA, and certified by eduQua.
Additional Qualifications
While completing your MBA program, you will have the opportunity to earn an additional qualification, a U.K. state-recognized degree from London Metropolitan University (London Met). You may choose to study an MSc in International Business Management or an MBA.
In order to obtain the state-recognized MBA, you must complete an extra module, Building Business Insights, and a business competency simulation.
To earn the MSc in International Business Management, you must complete an extra business consultancy project and a business competency simulation. These courses are in addition to the MBA coursework.
The London Met MSc in International Business Management program is designed for aspiring professionals with less than two years of work experience, while the London Met MBA is for working professionals and those who have previously held managerial roles.
Both qualifications can be earned in one year of full-time study or two years of part-time study.
Benefits of Studying for an MBA
Foster entrepreneurial skills and start your own company
Network with leading professionals to gain privileged insights into companies
Expand your leadership skills to take on new managerial roles
Why Digital?
Digital education offers the ideal solution for professionals searching for quality education that can be conveniently adapted to busy lives. The Digital Campus offers an international, flexible, and hands-on learning experience guided by expert academics, entrepreneurs, and business leaders from around the world.
Convenience and flexibility are key. While Digital Campus students are not confined to specific locations or classrooms, they still receive the same quality of education as their on-campus peers. Students can organize their studies around their professional and personal commitments. They can attend scheduled webinars from anywhere in the world, or watch recorded sessions later on at their convenience. Students can connect with multicultural classmates from around the globe and participate in optional on-campus weeks at EU campuses in Barcelona, Geneva, and Munich.
Admissions
Curriculum
The MBA in International Marketing (90 ECTS) is a one-year, three-term degree. Students complete five to six course modules per term which are combined with seminars, company visits, guest speaker sessions, and case studies among others. In order to graduate, students must complete a management research methods module and a dissertation. This program is also available as a two-year, six-term, part-time degree.
Year 1
Term 1 (18 CH|23 ECTS)
- Transformational Management & Leadership
- Organizational Behavior
- Financial Reporting & Analysis
- Marketing in a Digital World
- Data Analysis for Managers
- Negotiation
- Consulting Lab
- Business Immersion Week
Term 2 (21 CH|27 ECTS)
- Corporate Finance
- People & Talent Management
- Global Economics for Managers
- Strategy & Decision Making
- Management Information Systems
- Communication for Success
- Legal Issues & Business Ethics
- Business Immersion Week
- Business Strategy Simulation
Term 3 (15 CH|20 ECTS)
- International Marketing
- Sales Management & Strategy
- Marketing Research
- Digital Marketing Strategies
- Advertising & Media
Graduation (Requirements)
- Dissertation
Program Outcome
Graduates leave this program with all the tools they need to be effective players in the field of international marketing. Students will also:
- Explore how companies make the most of their investments; from managing data to communications.
- Apply key principles that enhance communication and effectiveness.
- Analyze the functions of HR management and explore its strategic importance.
- Analyze and create alternative investment projects.
Program Tuition Fee
Career Opportunities
Upon the successful completion of any of the EU's MBA degrees, graduates have a wide array of career options and business opportunities available to them. In response to the growing demand for flexible and entrepreneurial business professionals, the EU's programs are designed to foster the skills required for a successful career in the international business arena.
EU's graduates possess an international mindset, and multicultural awareness and are innovative thinkers. This makes them ideal candidates for positions at large, multinational companies and dynamic, disruptive entrepreneurs ready to start their own businesses.
Career Options
The MBA With a Major in International Marketing provides students with knowledge of business as well as an advanced skill set in international marketing. Graduates of this MBA program may be interested in the following careers.
- International Brand Coordinator
- Digital Marketing Director
- Marketing Manager
- Trade Marketing Director
Areas of Work
The MBA with a major in international marketing provides students with key business skills and know-how in the field of marketing. Graduates of this MBA program may be interested in working in the following sectors and professional areas.
- Media Management
- Social Media Marketing
- Market Research
- Relationship Marketing