Master in Marketing
- Online Spain
- Online Switzerland
Master degree
DURATION
1 year
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Jan 2026
TUITION FEES
EUR 16,350 / per year *
STUDY FORMAT
Distance Learning
* optional additional qualification: 3,950 EUR | total for two qualifications: 20,300 EUR
Key Summary
Discover how our online bachelor’s programs adapt to you. December 10 | 6 p.m. CET
Markets are ever-changing, with increasingly sophisticated consumers. Now more than ever, companies require innovative, qualified marketing experts to implement creative changes. From effective use of social media marketing to understanding your target audience, this program explores modern marketing methods and theories from various perspectives, giving students an insight into how marketing decisions relate to the analytical, strategic, and operational areas of a business.
Now more than ever, companies require innovative, qualified marketing experts to implement creative changes.
EU's Master in Marketing teaches students the latest trends in marketing. This master explores the main components of marketing decision-making and helps students to develop the skills required to make effective marketing decisions while providing insight into analytical, strategic, and operational areas of an organization.
Degree Awarded
- A university master’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.
- A master's degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA, and certified by eduQua.
Benefits of Studying a Master's
- Improve critical-thinking skills and learn to be a problem-solver
- Join the alumni network of 30,000+ members
- Gain specialist knowledge to excel in your chosen profession
Why Digital?
Digital education offers the ideal solution for professionals searching for quality education that can be conveniently adapted to busy lives. The Digital Campus offers an international, flexible, and hands-on learning experience guided by expert academics, entrepreneurs, and business leaders from around the world.
Convenience and flexibility are key. While Digital Campus students are not confined to specific locations or classrooms, they still receive the same quality of education as their on-campus peers. Students can organize their studies around their professional and personal commitments. They can attend scheduled webinars from anywhere in the world, or watch recorded sessions later on at their convenience. Students can connect with multicultural classmates from around the globe and participate in optional on-campus weeks at EU’s campuses in Barcelona, Geneva and Munich.
The Master in Marketing (60 ECTS) is a one-year program, divided into three terms. Each term comprises two subject-specific courses plus a project-based module and a skills-development module. Throughout the year, students will also participate in real-life case studies and company visits, as well as the innovative Business Immersion Weeks which take place every term. In order to graduate, participants must also complete a Final Capstone Project (6 ECTS).
Year 1
Term 1 (18 ECTS)
- Marketing for International Businesses
- Understanding Consumer and Customer Markets
- Winning Strategies for Market Entry
- Tools for Success
- Business Immersion Week
Term 2 (18 ECTS)
- Strategic Marketing
- Data-Driven Marketing: The Power of Analytics
- Strategic Development for Business Success
- Developing a Leadership Edge
- Business Immersion Week
Term 3 (18 ECTS)
- Seminar: Effective Negotiation
- B2B Marketing
- Digital Marketing
- New Product Development for Growth
- Building Successful Teams
- Business Immersion Week
Graduation (Requirements)
- Final Capstone Project
The program develops a comprehensive view of the role of marketing in companies and how fundamental it is in driving companies’ success. During this program, students will:
- Investigate the impact of political, economic, sociocultural, and physical environments in marketing and how to manage them.
- Understand the relationship between the customer and the company.
- Learn analytical, strategic, and operational marketing competencies.
- Study the major processes of marketing through case studies and class discussions.
Upon the successful completion of any of the EU's master's degrees, graduates have a wide array of career options and business opportunities available to them. In response to the growing demand for flexible and entrepreneurial business professionals, the EU's programs are designed to foster the skills required for a successful career in the international business arena.
EU's graduates possess an international mindset, and multicultural awareness and are innovative thinkers. This makes them ideal candidates for positions at large, multinational companies and dynamic, disruptive entrepreneurs ready to start their own businesses.
Career Options
The EU Master in Marketing provides students with a comprehensive understanding of marketing and its disciplines through a pragmatic approach to study. Graduates of this master may be interested in the following careers.
- Head of Digital Marketing
- Marketing Manager
- Head of Media
- Head of Communications
Areas of Work
The EU Master in Marketing provides students with in-depth knowledge of marketing for application across a multitude of sectors. Graduates of this degree may be interested in working in the following professional fields and sectors.
- Industrial Marketing
- Market Intelligence
- Consumer Marketing
- Trade Marketing