Master in Fashion & Luxury Business
- Online, Spain
- Online, Switzerland
Master degree
DURATION
1 year
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Jan 2027
TUITION FEES
EUR 16,350 / per year *
STUDY FORMAT
Distance Learning
* optional additional qualification: 3,950 EUR | total for two qualifications: 20,300 EUR
Key Summary
About: EU Business School's Master in Fashion & Luxury Business trains you in brand management, luxury consumer behavior, design-led creativity, advertising, communication and financial strategy to position high-end brands. It awards a master's from UVic‑UCC and EU Business School (ACBSP, IACBE, IQA, eduQua). An MSc add-on from London Metropolitan University. The Digital Campus offers flexible online study with optional on‑campus weeks in Barcelona, Geneva and Munich.
Career Outcomes: Graduates gain an international mindset, multicultural awareness and entrepreneurial skills. Career opportunities include Brand Experience Specialist, Sustainable Fashion Strategist, Fashion Tech Integration Specialist, Global Luxury Market Analyst, brand manager, marketing manager, founder.
The fashion and luxury industry has been important in society for centuries. Focusing on business management skills and consumer attitudes toward luxury products with an emphasis on design and creativity, this program prepares students for the projection of a brand. With elements such as advertisement strategy, communication skills, and innovative thinking, students are given an in-depth insight into how to effectively manage and position a unique brand.
EU's Master in Fashion & Luxury Business program has been designed to provide participants with an in-depth understanding of the luxury and fashion industry, teaching them how to manage a unique and special brand.
Focusing on management skills, and luxury consumer attitudes and placing emphasis on design and creativity, this program prepares students to project a brand with strong advertising, communication, and financial strategies.
Degree Awarded
- A university master’s degree awarded by UVic-UCC (Universitat de Vic – Universitat Central de Catalunya), (título propio), a state-recognised university in Spain.
- A master's degree from EU Business School Switzerland, which is internationally accredited by ACBSP, IACBE, IQA, and certified by eduQua.
Additional Qualification
MSc International Business Management from London Metropolitan University can be considered as an add-on.
Benefits of Studying a Master's
- Build your network and succeed in the global business world
- Learn from leaders to gain a privileged understanding of leadership in business
- Gain guest speaker insights in class and at exclusive EU events
Why Digital?
Digital education offers the ideal solution for professionals searching for quality education that can be conveniently adapted to busy lives. The Digital Campus offers an international, flexible, and hands-on learning experience guided by expert academics, entrepreneurs, and business leaders from around the world.
Convenience and flexibility are key. While Digital Campus students are not confined to specific locations or classrooms, they still receive the same quality of education as their on-campus peers. Students can organise their studies around their professional and personal commitments. They can attend scheduled webinars from anywhere in the world, or watch recorded sessions later on at their convenience. Students can connect with multicultural classmates from around the globe and participate in optional on-campus weeks at EU campuses in Barcelona, Geneva, and Munich.
The Master in Fashion & Luxury Business (60 ECTS) is a one-year program, divided into three terms. Each term comprises two subject-specific courses, project-based and skills-development modules. Throughout the year, students will also participate in real-life case studies, company visits, and the innovative Business Immersion Weeks that take place every term. In order to graduate, participants must also complete a Final Capstone Project (6 ECTS).
Year 1
Term 1 (13 CH | 18 ECTS)
- Luxury and Fashion Business Management
- International Luxury Brand Management
- Winning Strategies for Market Entry
- Tools for Success
- Business Immersion Week
Term 2 (18 ECTS)
- The Luxury Experience
- Digital Marketing and Luxury Product Strategy
- Strategic Development for Business Success
- Developing a Leadership Edge
- Business Immersion Week
Term 3 (18 ECTS)
- Continuous Innovation in Luxury and Fashion
- Sustainable Value Creation in Fashion and Luxury
- New Product Development for Growth
- Building Successful Teams
- Business Immersion Week
Graduation (Requirements)
- Final Capstone Project
In addition to industry-specific modules, the program focuses on development strategies and management styles specifically geared toward creating leaders in the industry who can also apply the same skills to the wider commercial market. During this program, students will:
- Investigate the impact of fashion and luxury on sustainability.
- Learn about the brand value from the points of view of the fashion designer and artist.
- Gage the importance of the quality of the product and all the strategies surrounding it.
- Study the major processes within marketing through case studies and class discussion.
Upon the successful completion of any of the EU's master's degrees, graduates have a wide array of career options and business opportunities available to them. In response to the growing demand for flexible and entrepreneurial business professionals, the EU's programs are designed to foster the skills required for a successful career in the international business arena.
EU's graduates possess an international mindset, multicultural awareness and are innovative thinkers. This makes them ideal candidates for positions at large, multinational companies and dynamic, disruptive entrepreneurs ready to start their own businesses.
- Brand Experience Specialist - Crafts immersive brand interactions—aligning touchpoints to create memorable, consistent, & emotionally resonant customer experiences.
- Sustainable Fashion Strategist - Develops ethical supply chains, creates eco-conscious collections & transforms industry environmental standards.
- Brand Experience Specialist - Creates immersive brand experiences, aligning luxury aesthetics with consumer engagement to elevate perception & drive loyalty.
- Fashion Tech Integration Specialist - Merges fashion & technology by implementing digital tools, wearables, & smart systems to enhance design & production.
- Global Luxury Market Analyst - Identifies emerging luxury trends, monitors competitive landscapes & guides strategic positioning in premium markets.