Master in Digital Marketing, Transformation & Design Thinking
- Online Spain
- Online Switzerland
Master degree
DURATION
1 year
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Oct 2026
TUITION FEES
EUR 16,350 / per year *
STUDY FORMAT
Distance Learning
* optional additional qualification: 3,950 EUR | total for two qualifications: 20,300 EUR
Key Summary
The digital transformation of business is accelerating, and customers are increasingly empowered and selective. This program will give students the skills to design effective digital marketing campaigns, apply a strategic approach to planning a digital transformation, redesign and re-imagine businesses and products driven by new technologies, and understand consumer motivation and the fundamentals behind search engine algorithms. They will also learn how to develop innovative ideas using the design thinking process, among other ideation techniques.
Technology is transforming our world at a rapid pace, and businesses need to ensure they connect with an increasingly powerful and discerning customer base.
Digital marketing is crucial to business success, and this program provides a comprehensive understanding of new technologies and how to implement them for effective digital marketing campaigns, as well as examines digital business models and digital transformation strategies in order to achieve optimal success in the ever-evolving business landscape of the future.
Degree Awarded
- A university master’s degree awarded by UVic-UCC (Universitat de Vic – Universitat Central de Catalunya), (título propio), a state-recognised university in Spain.
- A master's degree from EU Business School Switzerland, which is internationally accredited by ACBSP, IACBE, IQA, and certified by eduQua.
Additional Qualification
MSc International Business Management from London Metropolitan University can be considered as an add-on.
Benefits of Studying a Master's
- International networking with classmates, lecturers, and business professionals
- Improve critical-thinking skills and learn to be a problem-solver
- Gain a global perspective by studying in a diverse and multicultural environment
Why Digital?
Digital education offers the ideal solution for professionals searching for quality education that can be conveniently adapted to busy lives. The Digital Campus offers an international, flexible, and hands-on learning experience guided by expert academics, entrepreneurs, and business leaders from around the world.
Convenience and flexibility are key. While Digital Campus students are not confined to specific locations or classrooms, they still receive the same quality of education as their on-campus peers. Students can organise their studies around their professional and personal commitments. They can attend scheduled webinars from anywhere in the world or watch recorded sessions later on at their convenience. Students can connect with multicultural classmates from around the globe and participate in optional on-campus weeks at EU’s campuses in Barcelona, Geneva and Munich.
The Master in Digital Marketing, Transformation & Design Thinking (60 ECTS) is a one-year program, divided into three terms. Each term comprises two subject-specific courses, project-based and skills-development modules. Throughout the year, students will also participate in real-life case studies, company visits, and the innovative Business Immersion Weeks that take place every term. In order to graduate, participants must also complete a Final Capstone Project (6 ECTS).
Year 1
Term 1 (18 ECTS)
- Digital Marketing Strategies and Social Media
- Analytics, Metrics, and UX
- Winning Strategies for Market Entry
- Tools for Success
- Business Immersion Week
Term 2 (18 ECTS)
- Digital Transformation: Technologies for Maximum Business Impact
- Design Thinking, HCD, and UX
- Strategic Development for Business Success
- Developing a Leadership Edge
- Business Immersion Week
Term 3 (18 ECTS)
- Digital Entrepreneurship: Exploring Models and Startups
- Tech and Future Trends
- New Product Development for Growth
- Building Successful Teams
- Business Immersion Week
Graduation (Requirements)
- Final Capstone Project
This master’s program develops the knowledge and skills to design effective strategic digital marketing plans and campaigns, understand customer motivation, manage brands on social media and leverage web analytics effectively. Students will be able to:
- Design effective strategic digital marketing plans and campaigns and understand consumer motivation, as well as the fundamentals of search engine algorithms.
- Develop innovative, creative and user-oriented ideas and solutions using the design thinking process and brainstorming and ideation techniques.
- Redesign and reimagine businesses and products driven by new technologies and apply a strategic approach to planning digital transformation.
Upon the successful completion of any of the EU's master's degrees, graduates have a wide array of career options and business opportunities available to them. In response to the growing demand for flexible and entrepreneurial business professionals, the EU's programs are designed to foster the skills required for a successful career in the international business arena.
EU's graduates possess an international mindset, multicultural awareness and are innovative thinkers. This makes them ideal candidates for positions at large, multinational companies and dynamic, disruptive entrepreneurs ready to start their own businesses.
- Digital Experience Analyst - Analyses user behaviour & digital touchpoints to optimise customer journeys, interface design, & engagement outcomes.
- Marketing Automation Strategist - Develops personalised communication sequences, optimises lead nurturing & scales marketing effectiveness through technology.
- Design Thinking Innovation Coach - Guides teams through human-centred problem-solving, breaks creative barriers & unlocks innovative potential.
- Digital Marketing Transformation Lead - Evolves traditional marketing approaches, implements emerging technologies & creates data-driven marketing cultures.
- CX Strategy Lead - Shapes customer experience vision by aligning strategy, insights, & innovation to drive satisfaction, loyalty, & business impact.