DURATION
3 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Jun 2025
TUITION FEES
EUR 14,100 / per year
STUDY FORMAT
Distance Learning
Key Summary
Introduction
International sponsorship and corporate competition have transformed sports into a multibillion-euro industry. International sports have set trends and redefined boundaries in international politics and cross-cultural communication, as well as trademark rights and financial models. This field requires professionals with specific sports management skills combined with an entrepreneurial mindset and deep business and financial understanding. Students acquire specific skills to meet the challenges of this competitive environment through courses in negotiation, sponsorship, and broadcasting, among others.
The sports market is a multibillion-euro industry that is expanding as it receives more and more media coverage.
EU Business School's Bachelor of Arts in Sports Management program is packed with sports management theory, business, and entrepreneurial studies, all with an international perspective on the sports world. Enhanced with real case studies, this program provides students with the tools they need in order to launch themselves in the sports market.
Degree Awarded
Option 1: EU Bachelor’s degrees
- A university bachelor’s degree (título propio) awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain.
- A bachelor's university degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA, and certified by eduQua.
Option 2: EU Bachelor’s + BSc (Hons) in International Business Management
- A university bachelor’s degree (título propio) awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain.
- A bachelor's degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA, and certified by eduQua.
- A state-recognized BSc (Hons) in International Business Management degree from London Metropolitan University, U.K.
Optional diploma:
Students studying Option 2 (Bachelor’s (título propio)*+ BSc (Hons) in International Business Management) can study an additional semester of their specialization to earn a Diploma of Advanced Studies (título propio) accredited by Universidad Católica San Antonio de Murcia (UCAM), Spain.
Benefits of Studying a Bachelor's
- Learn the latest industry trends from updated programs
- Participate in group projects and learn to work in a team
- Study cases to prepare you for real-world business
Why Digital?
Digital education offers the ideal solution for professionals searching for quality education that can be conveniently adapted to busy lives. The Digital Campus offers an international, flexible, and hands-on learning experience guided by expert academics, entrepreneurs, and business leaders from around the world.
Convenience and flexibility are key. While Digital Campus students are not confined to specific locations or classrooms, they still receive the same quality of education as their on-campus peers. Students can organize their studies around their professional and personal commitments. They can attend scheduled webinars from anywhere in the world, or watch recorded sessions later on at their convenience. Students can connect with multicultural classmates from around the globe and participate in optional on-campus weeks at EU campuses in Barcelona, Geneva, and Munich.
Admissions
Curriculum
This is a six-semester, three-year program with 210 ECTS. The first year comprises core courses to provide students with a solid base in all fundamental business areas. Specialization subjects are incorporated from the third semester onwards. On successfully completing six semesters, two final case studies, and a dissertation, students earn an internationally accredited bachelor’s degree from EU Business School Switzerland and a state-recognized university bachelor's degree from Universidad Católica San Antonio de Murcia (UCAM), Spain, (título propio).
Option 1: Bachelor of Arts in Sports Management
This is a six-semester, three-year program with 210 ECTS. The first year is comprised of core courses to provide students with a solid base in all fundamental business areas. Specialization subjects are incorporated into the curriculum from the third semester onwards.
Year 1
Semester 1 (22 CH|30 ECTS)
- Business Management
- Managing People & Organizations
- Marketing & UX
- Impactful Communication
- Finance & Accounting
- Innovative Technology in Business
Semester 2 (22 CH|30 ECTS)
- Project Management
- Applied Data Analytics
- Economics & Enterprise
- Responsible Management
- Digital Branding, Advertising & Media Channels
- Creativity & Design Thinking
Year 2
Semester 3 (21 CH|30 ECTS)
- Logistics & Operations
- Digital Business
- Financial Reporting & Analysis
- Entrepreneurship & Business Development
- Sports Sociology
- Public and media Relations in Sport
Semester 4 (21 CH|30 ECTS)
- Strategies in A Disruptive World
- Marketing in Action
- Business Research Methods
- Sports Psychology
- Legal & Ethical Issues in Sport
- Sports Broadcasting
Year 3
Semester 5 (21 CH|30 ECTS)
- Creative Business Cases
- Transformational Change Management
- Innovation in Business
- Sports Data Analysis
- Sports Marketing
- Sports Career Development
Semester 6 (21 CH|30 ECTS)
- Business Consulting & Project Management
- Entrepreneurial Leadership
- Professional Soft Skills
- Sponsoring & Sports Communications
- International Sports Management
- Sports Facility Planning & Management
Graduation (Requirements)
To graduate, in addition to the listed courses, students will also have to successfully complete the following for a total of 22 CH | 30 ECTS:
- Business Immersion Week
- Dissertation Seminars
- Final Cases: Business/Specialization
- Dissertation
Option 2: Bachelor of Arts in Sports Management + BSc (Hons) in International Business Management
This is a seven-semester, three-year program with 240 ECTS. The first-year core courses provide students with a solid base in all fundamental business areas. Specialization subjects are incorporated in the third, fourth, and fifth semesters. In the third year, students will focus on international business management modules to equip them with key managerial concepts, theories, and tools necessary for any business field.
Year 1
Semester 1 (22 CH|30 ECTS)
- Business Management
- Managing People & Organizations
- Marketing & UX
- Impactful Communication
- Finance & Accounting
- Innovative Technology in Business
Semester 2 (22 CH|30 ECTS)
- Project Management
- Applied Data Analytics
- Economics & Enterprise
- Responsible Management
- Digital Branding, Advertising & Media Channels
- Creativity & Design Thinking
Semester 3 (21 CH|30 ECTS)
- Logistics & Operations
- Digital Business
- Financial Reporting & Analysis
- Entrepreneurship & Business Development
- Sports Sociology
- Public and media Relations in Sport
Year 2
Semester 4 (21 CH|30 ECTS)
- Strategies in A Disruptive World
- Marketing in Action
- Business Research Methods
- Sports Psychology
- Legal & Ethical Issues in Sport
- Sports Broadcasting
Semester 5 (21 CH|30 ECTS)
- Creative Business Cases
- Transformational Change Management
- Innovation in Business
- Sports Data Analysis
- Sports Marketing
- Sports Career Development
Year 3
Semester 6 (21 CH|30 ECTS)
- Management Dissertation I
- Organizing and Managing Across Borders
- International Trade and Finance
- The Practice of Management
Semester 7 (21 CH|30 ECTS)
- Management Dissertation II
- Practicing Business Strategy
- Leading Innovation
- The Practice of International Business
Graduation (Requirements)
To graduate, in addition to the listed courses, students will also have to successfully complete the following for a total of 22 CH | 30 ECTS:
- Business Immersion Week
- Dissertation Seminars
- Final Cases: Business/Specialization
- Dissertation
Diploma of Advanced Studies
Semester 8 (21 CH|30 ECTS)
- Business Consulting & Project Management
- Entrepreneurial Leadership
- Professional Soft Skills
- Sponsoring & Sports Communications
- International Sports Management
- Sports Facility Planning & Management
Program Outcome
The program combines knowledge of the sports world with business and management courses, based upon a foundation of real-world case studies. In addition, students who take this program will also:
- Gain insight and knowledge of new developments in the professional and recreational sports industries.
- Apply theoretical knowledge to practical business situations, simulated by case studies.
- Understand current business issues through required readings and research.
- Demonstrate proficient oral and written communication skills.
Program Tuition Fee
Career Opportunities
Upon the successful completion of any of the EU's bachelor’s degrees, graduates have a wide array of career options and business opportunities available to them. In response to the growing demand for flexible and entrepreneurial business professionals, the EU's programs are designed to foster the skills required for a successful career in the international business arena.
EU's graduates possess an international mindset, and multicultural awareness and are innovative thinkers. This makes them ideal candidates for positions at large, multinational companies and dynamic, disruptive entrepreneurs ready to start their own businesses.
Career Options
The Bachelor of Arts in Sports degree provides students with fundamental business knowledge as well as a specialist skillset in the sports sector including sports broadcasting and event management. Students who successfully complete this degree may be interested in the following job positions:
- Sports Marketer
- Event Coordinator
- Sponsorship Manager
- Contract Negotiation Manager
Areas of Work
The Bachelor of Arts in Sports Management will provide students with specific skills needed to work in the sports industry as well as fundamental knowledge of business. Some sectors and professional fields which may be of interest for graduates of this degree are listed below:
- Sponsorship
- Esports
- Recreation Management
- Media