BA in Artificial Intelligence for Business
- Online Spain
- Online Switzerland
BA
DURATION
3 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Feb 2026
TUITION FEES
EUR 14,100 / per year
STUDY FORMAT
Distance Learning
Key Summary
Discover how our online bachelor’s programs adapt to you. December 10 | 6 p.m. CET
The Bachelor in Artificial Intelligence for Business gives students a solid grounding in the theory and use of AI technology, preparing them to apply cutting-edge tools to operations within the world of business. The program covers fundamental concepts in AI, exploring data literacy, product design, deep learning, and robotics, teaching students how these areas can be integrated into sustainable practices, research, investment, and business growth, among many other fields. Students also study responsible AI principles and the sociological impact of artificial intelligence.
Degree Awarded
- A university bachelor’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.
- A bachelor’s degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, and IQA and certified by eduQua.
- A state-recognized BSc (Hons) in International Business Management degree from London Metropolitan University, U.K.
Benefits of Studying a Bachelor's
- An international learning environment that creates multicultural understanding
- Improve communication skills for more effective leadership
- Visit leading companies to see how successful companies really work
Why Digital
Digital education offers the ideal solution for professionals searching for quality education that can be conveniently adapted to busy lives. The Digital Campus offers an international, flexible, and hands-on learning experience guided by expert academics, entrepreneurs, and business leaders from around the world.
Convenience and flexibility are key. While Digital Campus students are not confined to specific locations or classrooms, they still receive the same quality of education as their on-campus peers. Students can organize their studies around their professional and personal commitments. They can attend scheduled webinars from anywhere in the world, or watch recorded sessions later on at their convenience. Students can connect with multicultural classmates from around the globe and participate in optional on-campus weeks at EU campuses in Barcelona, Geneva, and Munich.
Number of Credits: 240 ECTS
This program covers the fundamentals of AI from a predominantly conceptual and business-oriented viewpoint, demonstrating how these new technologies can help you gain a competitive advantage in the business world. You will learn how AI can be used to improve business processes, make better decisions, and create new products and services, while also exploring the responsible, social, and ethical implications of AI. Key areas of AI, including machine learning, deep learning, natural language processing, and emerging generative AI solutions, will be examined in the context of digital transformation, big data analytics, and the current business landscape. This program prepares you to become a tactical and strategic leader in developing and leveraging AI-driven business solutions.
Year 1
Semester 1 (22 CH I 30 ECTS)
- Business Management
- Managing People & Organizations
- Marketing & UX
- Impactful Communication
- Finance & Accounting
- Innovative Technology in Business
Semester 2 (22 CH I 30 ECTS)
- Project Management
- Applied Data Analytics
- Economics & Enterprise
- Responsible Management
- Digital Branding, Advertising & Media Channels
- Creativity & Design Thinking
Year 2
Semester 3 (22 CH I 30 ECTS)
- Logistics & Operations
- Digital Business
- Financial Reporting & Analysis
- Entrepreneurship & Business Development
- AI Business Fundamentals
- Getting Started with Data Literacy, Big Data and Visualization
Semester 4 (22 CH I 30 ECTS)
- Strategies in A Disruptive World
- Marketing in Action
- Business Research Methods
- Principles of AI-Driven Decision-Making
- AI Product Management and Design
- Machine Learning and Deep Learning in Business
Year 3
Semester 5 (22 CH I 30 ECTS)
- Creative Business Cases
- Transformational Change Management
- Innovation in Business
- NLP, Generative AI, and Robotics in Business
- AI in Investment and Business Growth
- Responsible AI Principles
Semester 6 (22 CH I 30 ECTS)
- Global Business & Strategy
- The Business Consultancy Project Part I
- Marketing Across Cultures
- Semester 7 (22 CH I 30 ECTS)
- Developing Leadership & Management
- The Business Consultancy Project Part II
- International Entrepreneurship
To graduate, in addition to the listed courses, students will also have to successfully complete the following for a total of 22 CH | 30 ECTS:
- Business Immersion Week
- Dissertation Seminars
- Final Cases: Business/Specialization
- Dissertation
Semester 7 (22 CH I 30 ECTS)
- Business Consulting & Project Management
- Entrepreneurial Leadership
- Professional Soft Skills
- AI for Change in Competitive Markets
- AI Future in Society, Economy & Sustainability
- Research & Innovation in the AI Industry
- Acquire nowadays AI fundamentals from a predominantly business-oriented viewpoint.
- Leverage the newest AI technologies to gain a competitive advantage in the dynamic business world.
- Harness AI projects and solutions to improve business processes, decision-making, and product/service creation.
- Familiarize with key areas of AI (machine and deep learning, NLP, generative AI, etc.) in the context of digital transformation and Big Data.
- Become a tactical and strategic leader in developing and leveraging AI-driven business solutions.