DURATION
2 years
LANGUAGES
English
PACE
Full time, Part time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Oct 2025
TUITION FEES
EUR 22,800 / per year *
STUDY FORMAT
Distance Learning, On-Campus
* optional additional qualification: 3,950 EUR | total for two qualifications: 26,750 EUR
Key Summary
Open day for Master's & MBA programs
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Introduction
Become a Game Changer!
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- Munich Campus
- Barcelona campus
The marketing of products and services is an important aspect of any business. Understanding consumers’ needs and effectively delivering a company’s offer are key to its success. This program provides a framework for understanding markets, competitors, product portfolios, and consumer behavior from an international perspective. You will learn about the latest developments in e-marketing strategies, advertising, and media to prepare you for a career in international marketing.
- Duration: Three semesters/one year (90 credits)
- Locations: Barcelona, Geneva, Munich, Online
- Teaching Language: English
- Starting dates: October/January/March
- Admission: Year-round
Degree Awarded
- For students studying on our Barcelona and Switzerland campuses, a state-recognized, university MBA degree accredited by Universidad Católica de Murcia (UCAM), Spain.
- An EU Business School Switzerland private and internationally accredited MBA degree.
Gallery
Admissions
Curriculum
A sample of the International Marketing program courses:
- Sales Management
- Digital Marketing Strategies
- Advertising & Media
Rankings
Ranked #1 in Class & Faculty Diversity by QS Top MBA 2023
Best Business School in Catalunya (Barcelona) according to La Razón
MBA Program Ranked #3 in Spain by Forbes Magazine
Awarded four stars for excellence in business education by QS Stars
EU's MBA is recognized as #20 in the world by América Economía
EU's Online MBA ranked #24 in the world by QS Top MBA
EU's MBA ranked #25 worldwide in QS International Trade Rankings 2023
Ranked Top 50 in the QS European MBA Rankings 2023
Ranked fifth in the QS MBA Guide Return on Investment Report for salary uplift in Europe
Placed sixth as best business school for women by Capital magazine
Ranked in the top 100 worldwide for career specialization (MBA in Entrepreneurship)
Ranked in the top 100 worldwide for career specialization (MBA in Marketing)
Ranked in the Top 150 in the QS Global MBA Rankings 2023
EU's Online MBA ranked top in CEO Magazine’s Online Global Rankings nine years running
Ranked Premier DBA program by CEO Magazine
Listed as a top 30 European higher educational institution for entrepreneurship by EU-Startups
Program Outcome
Credits: 90 ECTS
Degree Awarded
- A university-specific master’s degree (título propio) awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain.
- A Certificate in Advanced Studies from EU Business School Switzerland.
Learning Outcomes
Graduates leave this program with all the tools they need to be effective players in the field of international marketing. Students will also:
- Explore how companies make the most of their investments; from managing data to communications.
- Apply key principles that enhance communication and effectiveness.
- Analyze the functions of HR management and explore its strategic importance.
- Analyze and create alternative investment projects.
Scholarships and Funding
Several scholarship options are available. Please check the institute website for more information.
Program Tuition Fee
Career Opportunities
Students completing this major pursue careers in:
- Marketing consulting
- Advertising
- Media
- Brand management
Program delivery
Three terms/one year (full time) or six terms/two years (part time)