Bachelor of Arts in Sports Management
- Munich, Germany
- Barcelona, Spain
BA
DURATION
3 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Feb 2027
TUITION FEES
EUR 14,700 / per year *
STUDY FORMAT
On-Campus
* €/CHF 200 - application fee | €/CHF 300 - administrative fee
Key Summary
About: The BA in Sports Management at EU Group combines sports management theory, business, entrepreneurship and international perspectives. It uses real case studies and courses in negotiation, sponsorship and broadcasting to develop skills in sports marketing, finance, event and media rights management. Students choose six-semester (210 ECTS) or seven-semester (240 ECTS) tracks. Graduates earn a Bachelor of Arts in Sports Management (título propio) from UVic‑UCC, a Certificate of Specialization from EU Business School, and a state-recognized BA (Hons) in Business from Quality and Qualifications Ireland.
Career Outcomes: They can work in Sports Marketing, Event Coordination, Sponsorship, Sports Analysis roles globally.
The sports market is a multi-billion-euro industry that is expanding as it receives more and more media coverage. Our program is packed with sports management theory, business, entrepreneurial studies, all with an international perspective on the sports world. Enhanced with real case studies, this program provides students with the tools they need in order to launch themselves in the sports market.
International sponsorship and corporate competition have transformed sports into a multibillion-euro industry. International sports have set trends and redefined boundaries in international politics and cross-cultural communication, as well as trademark rights and financial models. This field requires professionals with specific sports management skills combined with deep business and financial understanding. Students acquire specific skills to meet the challenges of this competitive environment through courses in negotiation, sponsorship and broadcasting, among others.
Students may choose to study either the six-semester program (option 1) with 210 ECTS or the seven-semester program (option 2) with 240 ECTS.
- Duration: Seven semesters/three years (240 credits)
- Locations: Barcelona, Geneva
- Teaching Language: English
- Starting dates: October/February/June/August
- Admission: Year-round
- Semester Fee: 7,050€
Degree Awarded
On successful completion of this bachelor’s (título propio*) + BA (Hons) in Business Management program, you will earn:
- Bachelor of Arts in Sports Management, a university-specific título propio awarded by Universitat de Vic – Universitat Central de Catalunya (UVic-UCC), Spain*
- Certificate of Specialization in Sports Management from EU Business School Switzerland
- A state-recognized BA (Hons) in Business awarded by Quality and Qualifications Ireland
A sample of the Sports Management program courses:
- Public & Media Relations in Sport
- Sports Broadcasting
- Sports Career Development
Option 1: EU Bachelor's Degrees
This is a six-semester, three-year program with 210 ECTS. The first year comprises core courses to provide students with a solid base in all fundamental business areas. Specialization subjects are incorporated from the third semester onwards. On successfully completing six semesters, two final case studies and a dissertation, students earn an internationally accredited bachelor’s degree from EU Business School Switzerland and a state-recognized university bachelor's degree from Universidad Católica San Antonio de Murcia (UCAM), Spain, (título propio).
Year 1
Semester 1
- Business Management
- Managing People & Organizations
- Marketing & UX
- Impactful Communication
- Finance & Accounting
- Innovative Technology in Business
Semester 2
- Project Management
- Applied Data Analytics
- Economics & Enterprise
- Responsible Management
- Digital Branding, Advertising & Media Channels
- Creativity & Design Thinking
Year 2
Semester 3
- Logistics & Operations
- Digital Business
- Financial Reporting & Analysis
- Entrepreneurship & Business Development
- Financial Accounting
- Business Finance Management
Semester 4
- Strategies in A Disruptive World
- Marketing in Action
- Business Research Methods
- Digital Economy
- Web Design & Web Analytics
- Digital Leadership
Year 3
Semester 5
- Creative Business Cases
- Transformational Change Management
- Innovation in Business
- Introduction to Data Science
- Digital Transformation
- Entrepreneurship in Digitalization
Semester 6
- Business Consulting & Project Management
- Entrepreneurial Leadership
- Professional Soft Skills
- Financial Derivatives
- Consulting & Auditing Services
- The Future of The Financial Service Industry
Option 2: Bachelor's (título propio) + BA (Hons) in Business Management
This is a seven-semester, three-year program with 240 ECTS. The first-year core courses provide students with a solid base in all fundamental business areas. Specialization subjects are incorporated in the third, fourth and fifth semesters. In the third year, students focus on business management to equip them with key managerial concepts, theories and tools necessary for any business field. Upon the successful completion of two final cases and a dissertation, students earn a university-specific bachelor’s degree (título propio) awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain, and a Certificate of Specialization in one of the seven majors from EU Business School Switzerland. In addition students are awarded a state-recognized BA (Hons) in Business Management from the University of Derby, U.K. To earn these degree titles, students study in a hybrid learning environment.
As well as opening doors in the business job market, this option is recommended for students wishing to do graduate or post-graduate studies at a public university and/or work in the public sector.
Year 1
Semester 1
- Business Management
- Managing People & Organizations
- Marketing & UX
- Impactful Communication
- Finance & Accounting
- Innovative Technology in Business
Semester 2
- Project Management
- Applied Data Analytics
- Economics & Enterprise
- Responsible Management
- Digital Branding, Advertising & Media Channels
- Creativity & Design Thinking
Semester 3
- Logistics & Operations
- Digital Business
- Financial Reporting & Analysis
- Entrepreneurship & Business Development
- Boosting Creativity
- Digital Skills Development
Year 2
Semester 4
- Strategies in A Disruptive World
- Marketing in Action
- Business Research Methods
- Web Design & Web Analytics
- Digital Economy
- Digital Leadership
Semester 5
- Creative Business Cases
- Transformational Change Management
- Innovation in Business
- Corporate Finance Fundamentals
- Real Estate, Pension Investment Funds & Trusts
- International Financial Management & Financial Institutions
Year 3
Semester 6
- Global Business & Strategy
- The Business Consultancy Project Part I
- Marketing Across Cultures
Semester 7
- Developing Leadership & Management
- The Business Consultancy Project Part II
- International Entrepreneurship
- Ranked #1 in Class & Faculty Diversity by QS Top MBA 2021
- MBA Program Ranked #3 in Spain by Forbes Magazine
- Awarded four stars for excellence in business education by QS Stars
- EU's Online MBA ranked 20th in the world by QS Top MBA
- EU's MBA is recognized as number 23 in the world by América Economía
- Ranked 42nd in the QS European MBA Rankings 2021
- Ranked fifth in the QS MBA Guide Return on Investment Report for salary uplift in Europe
- Placed sixth as best business school for female students by Capital magazine
- Ranked in the top 100 worldwide for career specialization (MBA in Entrepreneurship)
- Ranked in the top 100 worldwide for career specialization (MBA in Marketing)
- Ranked in the Top 140 in the QS Global MBA Rankings 2021
- EU's Online MBA ranked top in CEO Magazine’s Online Global Rankings seven years running
- Ranked in the Top Tier for Global and European MBA programs by CEO Magazine
- EU's Executive MBA ranked Tier One in CEO Magazine’s Global Executive MBA Rankings
- Ranked Premier DBA program by CEO Magazine
- Listed as a top 20 business school by China Economic Review magazine
- Listed as a top 30 European higher educational institution for entrepreneurship by EU-Startups
Credits : 210 or 240 ECTS
Degree Awarded
Option 1: Bachelor’s degrees
- A university-specific bachelor’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain.
- A Certificate of Specialization in one of the seven majors from EU Business School Switzerland .
Option 2: Bachelor’s+ BA (Hons) in Business Management
- A university-specific bachelor’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain.
- A Certificate of Specialization in one of the seven majors from EU Business School Switzerland.
- A state-recognized BA (Hons) in Business Management from University of Derby, U.K.
Benefits
- Learn the latest industry trends from updated programs
- Participate in group projects and learn to work in a team
- Study cases to prepare you for real-world business
Learning Outcomes
The program combines knowledge of the sports world with business and management courses, based upon a foundation of real-world case studies. In addition, students who take this program will also:
- Gain insight and knowledge of new developments in the professional and recreational sports industries.
- Apply theoretical knowledge to practical business situations, simulated by case studies.
- Understand current business issues through required readings and research.
- Demonstrate proficient oral and written communications skills.
The Bachelor of Arts in Sports degree (título propio) provides students with fundamental business knowledge as well as a specialist skillset in the sports sector including sports broadcasting and event management. Students who successfully complete this degree may be interested in the following job positions:
- Sports Marketer - Coordinate promotional campaigns, engage fans, & support branding for teams, leagues, or sports products.
- Operations & Event Coordinator - Oversee logistics, manage event details, & assist in delivering seamless event experiences from start to finish.
- Sponsorship Coordinator - Support partnership development, track sponsorship activations, & help align brand goals with event opportunities.
- Sports Analyst - Analyze player statistics, team performance, & trends to support coaching or broadcast content creation.
- Athlete Liaison - Coordinate athlete schedules, provide support services, & act as a key communication point between stakeholders.