Bachelor of Arts in Leisure & Tourism Management
Munich, Germany
BA
DURATION
3 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Oct 2026
TUITION FEES
EUR 14,100 / per year
STUDY FORMAT
On-Campus
Key Summary
Open day at EU Munich – November 13
Tourism is the fastest-growing industry in the business world. Our program provides a solid foundation in the theory and practice of tourism management and prepares students for a successful career within the tourism and leisure industry. In addition to industry-specific modules, our course options enable participants to develop a range of business skills applicable to the wider commercial market.
With this bachelor’s degree, students will get an in-depth and practical understanding of hospitality management; quality of service; event and conference planning; and sustainability as it applies to tourism. The overview of these key business areas ensures that students gain a deep understanding of the industry while fostering their capacity for creative, entrepreneurial thinking. Case studies allow students to apply theoretical knowledge to real-world scenarios and find appropriate solutions.
- Duration: Seven semesters/three years (240 credits)
- Locations: Barcelona, Geneva
- Teaching Language: English
- Starting dates: October/February/June/August
- Admission: Year-round
- Semester Fee: 6,450€
Degree Awarded
Upon the successful completion of the program, you graduate with a private internationally accredited bachelor’s degree from EU Business School Switzerland and a state-accredited BA (Hons) in Business Management from the University of Derby. These bachelor’s programs are additionally accredited by the Chartered Management Institute (CMI), which gives you the possibility of achieving an extra international qualification: CMI’s Diploma in Management and Leadership.
Students who wish to further their knowledge can take an additional semester and earn a Diploma of Advanced Studies (30 ECTS) which is accredited and state-recognized (título propio) from Universidad Católica de Murcia (UCAM), Spain.
A sample of the Leisure & Tourism program courses:
- The Business of Tourism
- Service Management
- Quality Management
Option 1: EU Bachelor's Degrees
This is a six-semester, three-year program with 210 ECTS. The first year comprises core courses to provide students with a solid base in all fundamental business areas. Specialization subjects are incorporated from the third semester onwards. On successfully completing six semesters, two final case studies and a dissertation, students earn an internationally accredited bachelor’s degree from EU Business School Switzerland and a state-recognized university bachelor's degree from Universidad Católica San Antonio de Murcia (UCAM), Spain, (título propio).
Year 1
Semester 1
- Business Management
- Managing People & Organizations
- Marketing & UX
- Impactful Communication
- Finance & Accounting
- Innovative Technology in Business
Semester 2
- Project Management
- Applied Data Analytics
- Economics & Enterprise
- Responsible Management
- Digital Branding, Advertising & Media Channels
- Creativity & Design Thinking
Year 2
Semester 3
- Logistics & Operations
- Digital Business
- Financial Reporting & Analysis
- Entrepreneurship & Business Development
- Financial Accounting
- Business Finance Management
Semester 4
- Strategies in A Disruptive World
- Marketing in Action
- Business Research Methods
- Digital Economy
- Web Design & Web Analytics
- Digital Leadership
Year 3
Semester 5
- Creative Business Cases
- Transformational Change Management
- Innovation in Business
- Introduction to Data Science
- Digital Transformation
- Entrepreneurship in Digitalization
Semester 6
- Business Consulting & Project Management
- Entrepreneurial Leadership
- Professional Soft Skills
- Financial Derivatives
- Consulting & Auditing Services
- The Future of The Financial Service Industry
Option 2: Bachelor's (título propio) + BA (Hons) in Business Management
This is a seven-semester, three-year program with 240 ECTS. The first-year core courses provide students with a solid base in all fundamental business areas. Specialization subjects are incorporated in the third, fourth and fifth semesters. In the third year, students focus on business management to equip them with key managerial concepts, theories and tools necessary for any business field. Upon the successful completion of two final cases and a dissertation, students earn a university-specific bachelor’s degree (título propio) awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain, and a Certificate of Specialization in one of the seven majors from EU Business School Switzerland. In addition students are awarded a state-recognized BA (Hons) in Business Management from the University of Derby, U.K. To earn these degree titles, students study in a hybrid learning environment.
As well as opening doors in the business job market, this option is recommended for students wishing to do graduate or post-graduate studies at a public university and/or work in the public sector.
Year 1
Semester 1
- Business Management
- Managing People & Organizations
- Marketing & UX
- Impactful Communication
- Finance & Accounting
- Innovative Technology in Business
Semester 2
- Project Management
- Applied Data Analytics
- Economics & Enterprise
- Responsible Management
- Digital Branding, Advertising & Media Channels
- Creativity & Design Thinking
Semester 3
- Logistics & Operations
- Digital Business
- Financial Reporting & Analysis
- Entrepreneurship & Business Development
- Boosting Creativity
- Digital Skills Development
Year 2
Semester 4
- Strategies in A Disruptive World
- Marketing in Action
- Business Research Methods
- Web Design & Web Analytics
- Digital Economy
- Digital Leadership
Semester 5
- Creative Business Cases
- Transformational Change Management
- Innovation in Business
- Corporate Finance Fundamentals
- Real Estate, Pension Investment Funds & Trusts
- International Financial Management & Financial Institutions
Year 3
Semester 6
- Global Business & Strategy
- The Business Consultancy Project Part I
- Marketing Across Cultures
Semester 7
- Developing Leadership & Management
- The Business Consultancy Project Part II
- International Entrepreneurship
Ranked #1 in Class & Faculty Diversity by QS Top MBA 2023
Best Business School in Catalunya (Barcelona) according to La Razón
MBA Program Ranked #3 in Spain by Forbes Magazine
Awarded four stars for excellence in business education by QS Stars
EU's MBA is recognized as #20 in the world by América Economía
EU's Online MBA ranked #24 in the world by QS Top MBA
EU's MBA ranked #25 worldwide in QS International Trade Rankings 2023
Ranked Top 50 in the QS European MBA Rankings 2023
Ranked fifth in the QS MBA Guide Return on Investment Report for salary uplift in Europe
Placed sixth as best business school for women by Capital magazine
Ranked in the top 100 worldwide for career specialization (MBA in Entrepreneurship)
Ranked in the top 100 worldwide for career specialization (MBA in Marketing)
Ranked in the Top 150 in the QS Global MBA Rankings 2023
EU's Online MBA ranked top in CEO Magazine’s Online Global Rankings nine years running
Ranked Premier DBA program by CEO Magazine
Listed as a top 30 European higher educational institution for entrepreneurship by EU-Startups
Credits: 210 or 240 ECTS
Degree Awarded
- A university bachelor’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.
- A bachelor’s degree from EU Business School Switzerland which is internationally acCreditsed by ACBSP, IACBE, IQA and certified by eduQua.
- A state-recognized BA (Hons) in Business Management from University of Derby, U.K.
Benefits
- Develop innovative thinking and a flexible mindset
- Learn managerial skills to lead teams successfully
- Develop a business personality to stand out from the crowd
Learning Outcomes
This bachelor’s program focuses on the economics, tourism and leisure management, research and communication areas within leisure and tourism. Throughout their studies, students will:
- Assess sustainability in a tourism organization or hotel.
- Understand the most important facet of the hospitality industry customerservice.
- Research major trends and assess their potential impact on the industry.
- Show an appreciation of contemporary global issues and how they relate to the tourism and leisure sector.
The Bachelor of Arts in Leisure & Tourism Management degree provides students with fundamental knowledge in all major business areas as well as specialist skills in the leisure and tourism industry such as tourism marketing and hospitality management. Students who successfully complete this degree may be interested in the following job positions.
- Travel Consultant
- Tour Operator
- Hotel Manager
- Conference Center Manager