Bachelor of Arts in Artificial Intelligence for Business
Munich, Germany
BA
DURATION
3 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Feb 2026
TUITION FEES
EUR 14,100 / per year
STUDY FORMAT
On-Campus
Key Summary
Open day at EU Munich – November 13
The Bachelor in Artificial Intelligence for Business gives students a solid grounding in the theory and use of AI technology, preparing them to apply cutting-edge tools to operations within the world of business. The program covers fundamental concepts in AI, exploring data literacy, product design, deep learning, and robotics, teaching students how these areas can be integrated into sustainable practices, research, investment, and business growth, among many other fields. Students also study responsible AI principles and the sociological impact of artificial intelligence.
Note: Please note that students may attend classes remotely in the event of extenuating circumstances, for example, unavoidable late arrival to their campus city.
- Duration: Seven semesters/three years
- Locations: Barcelona, Munich
- Teaching Language: English
- Starting dates: October/February/June & August
- Number of Credits: 240 ECTS
- Fees per Semester: € 7,050
Degree Awarded
- A university bachelor’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.
- A bachelor’s degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, and IQA and certified by Educa.
- A state-recognized BA (Hons) in Business Management from the University of Derby, U.K.
Why Barcelona?
Studying for a Bachelor of Artificial Intelligence for Business in Barcelona allows students to expand their business knowledge in one of the world’s most advanced smart cities. Entrepreneurs and innovators are nurtured and cultivated in this forward-thinking city, which attracts outstanding tech talent and innovative startups, of which there are currently more than 1300. Barcelona is also home to some of the world’s largest multinational companies, including Airbnb, Amazon, and the Siemens Innovation Center.
This diverse and cosmopolitan city on the Mediterranean coast boasts almost five kilometers of golden beaches and provides students with excellent opportunities for sports activities and socializing. Famously home to FC Barcelona, it also has a wide array of cultural offerings including museums, UNESCO-listed monuments, and architectural gems from the city’s most celebrated son, Antoni Gaudí.
- Acquire nowadays AI fundamentals from a predominantly business-oriented viewpoint.
- Leverage newest AI technologies to gain competitive advantage in the dynamic business world.
- Harness AI projects and solutions to improve business processes, decision-making, and product/service creation.
- Familiarize with key areas of AI (machine and deep learning, NLP, generative AI, etc.) in the context of digital transformation and Big Data.
- Become a tactical and strategic leader in developing and leveraging AI-driven business solutions.
This program covers the fundamentals of AI from a predominantly conceptual and business-oriented viewpoint, demonstrating how these new technologies can help you gain a competitive advantage in the business world. You will learn how AI can be used to improve business processes, make better decisions, and create new products and services, while also exploring the responsible, social, and ethical implications of AI. Key areas of AI, including machine learning, deep learning, natural language processing, and emerging generative AI solutions, will be examined in the context of digital transformation, big data analytics, and the current business landscape. This program prepares you to become a tactical and strategic leader in developing and leveraging AI-driven business solutions.
Year 1
Semester 1
- Business Management
- Managing People & Organizations
- Marketing & UX
- Impactful Communication
- Finance & Accounting
- Innovative Technology in Business
Semester 2
- Project Management
- Applied Data Analytics
- Economics & Enterprise
- Responsible Management
- Digital Branding, Advertising & Media Channels
- Creativity & Design Thinking
Semester 3
- Logistics & Operations
- Digital Business
- Financial Reporting & Analysis
- Entrepreneurship & Business Development
- AI Business Fundamentals
- Getting Started with Data Literacy, Big Data and Visualization
Year 2
Semester 4
- Strategies in A Disruptive World
- Marketing in Action
- Business Research Methods
- Principles of AI-Driven Decision-Making
- AI Product Management and Design
- Machine Learning and Deep Learning in Business
Semester 5
- Creative Business Cases
- Transformational Change Management
- Innovation in Business
- NLP, Generative AI, and Robotics in Business
- AI in Investment and Business Growth
- Responsible AI Principles
Year 3
Semester 6
- Global Business & Strategy
- The Business Consultancy Project Part I
- Marketing Across Cultures
Semester 7
- Developing Leadership & Management
- The Business Consultancy Project Part II
- International Entrepreneurship