BA (Hons) in Business in Munich
Munich, Germany
BA
DURATION
3 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Oct 2026
TUITION FEES
EUR 14,100 / per year
STUDY FORMAT
On-Campus
Key Summary
Open day at EU Munich – November 13
The BA (Hons) in Business is a three-year full-time program (180 ECTS) that is designed to provide a clearly structured business education through a strong grounding in fundamental business concepts, ideas, practices, and methodologies. Throughout this EQF level 6/NFQ level 8 honors program, students acquire business acumen to strategically appraise business opportunities and challenges and effectively integrate them into decision-making roles within an organization. The BA (Hons) in Business will create graduates capable of dealing with diverse intrinsic and extrinsic opportunities and challenges in the business world and do so in a creative fashion promoting business sustainability and growth.
Benefits of Studying a Bachelor's
- Study a state-recognized degree from Ireland;
- Gain guest speaker insights in class and at exclusive EU events;
- Develop innovative thinking and a flexible mindset.
Degree Awarded
On successful completion of this program, you will earn:
- A state-recognized Dublin Business School BA (Hons) in Business degree awarded by Quality & Qualifications Ireland (QQI).
Awarding Body
Quality and Qualifications, Ireland (QQI) is the Irish State body responsible for the Quality Assurance of all education and training services in Ireland. QQI sets quality assurance criteria for the sector and regulates and approves programmes of study.
The BA (Hons) in Business program is a six-semester, three-year program (180 ECTS) that is designed with an interdisciplinary focus. Courses comprise formative and summative assessments as well as group work and presentations.
The program has been developed to ensure students acquire an integrated, balanced, and dynamic business education. The need and relevance of agility for an organization are bedded in each course delivery and assessment, enabling the student to see how and why an organization must function to ensure profitability, sustainability, relevance, and growth.
Program Structure
Students study common subjects in their first year. This honors degree course offers students considerable flexibility in their choice of second-and third-year subjects which are selected from the different BA (Hons) in Business degree pathways offered at EU Munich. This allows students to choose electives and orientate their studies towards preferred subjects. A wide choice is available from a range of electives across disciplines. Students of the general Business degree must choose their two electives from different specialist pathways. Their studies culminate in a final year capstone research project.
The BA (Hons) in Business has the below content. In years two and three, students must select two electives from the different BA (Hons) in Business pathways offered at EU Munich.
Year 1
Semester 1
The following courses are 10 ECTS credits over two semesters:
- Maths & Stats for Business
- Business Context and Organization
- Marketing Essentials
- IT Essentials
- Economic Perspectives
- Foundational Academic Skills (5 ECTS)
Semester 2
The following courses are 10 ECTS credits over two semesters:
- Maths & Stats for Business
- Business Context and Organization
- Marketing Essentials
- IT Essentials
- Economic Perspectives
- Introduction to Business Finance (5 ECTS)
Year 2
Semester 3
The following courses are 10 ECTS credits over two semesters:
- Management
- Financial Management
- Digital Business Solutions
- Business Ethics & Research Practice (5 ECTS)
Choose two elective courses from the list below:
- Adaptive Leadership in Sustainable Enterprises
- Project Feasibility
- Project Planning & Control
- Employee Relations & the Law
- Organizational Behavior for Managers
- Principles of Business Law
- Database Design & Development for Business
- Business Programming
- Cloud Marketing & Sales
Semester 4
The following courses are 10 ECTS credits over two semesters:
- Management
- Financial Management
- Digital Business Solutions
- International Economics (5 ECTS)
Choose two elective courses from the list below:
- Adaptive Leadership in Sustainable Enterprises
- Project Feasibility
- Project Planning & Control
- Employee Relations & the Law
- Organizational Behavior for Managers
- Principles of Business Law
- Database Design & Development for Business
- Business Programming
- Cloud Marketing & Sales
Year 3
Semester 5
The following courses are 10 ECTS credits over two semesters:
- Strategic Management
- Global Business
- Human Resource Management
- Capstone Project
Choose two elective courses from the list below:
- Data Management and Analytics (elective)
- Creativity, Innovation, and Entrepreneurship (elective)
- Project Planning Techniques (elective)
- Project Management and Evaluation (elective)
- Human Resource Development (elective)
- Contemporary Performance Management (elective)
- Corporate Law and Governance (elective)
- Advanced Business and Commercial Law (elective)
- Visual Analytics for Business Intelligence
- Business Systems Analysis (elective)
- Cloud Networking and Security (elective)
- Cloud Platform Development (elective)
Semester 6
The following courses are 10 ECTS credits over two semesters:
- Strategic Management
- Global Business
- Human Resource Management
- Capstone Project
Choose two elective courses from the list below:
- Data Management and Analytics (elective)
- Creativity, Innovation, and Entrepreneurship (elective)
- Project Planning Techniques (elective)
- Project Management and Evaluation (elective)
- Human Resource Development (elective)
- Contemporary Performance Management (elective)
- Corporate Law and Governance (elective)
- Advanced Business and Commercial Law (elective)
- Visual Analytics for Business Intelligence (elective)
- Business Systems Analysis (elective)
- Cloud Networking and Security (elective)
- Cloud Platform Development (elective)
Ranked #1 in Class & Faculty Diversity by QS Top MBA 2023
Best Business School in Catalunya (Barcelona) according to La Razón
MBA Program Ranked #3 in Spain by Forbes Magazine
Awarded four stars for excellence in business education by QS Stars
EU's MBA is recognized as #20 in the world by América Economía
EU's Online MBA ranked #24 in the world by QS Top MBA
EU's MBA ranked #25 worldwide in QS International Trade Rankings 2023
Ranked Top 50 in the QS European MBA Rankings 2023
Ranked fifth in the QS MBA Guide Return on Investment Report for salary uplift in Europe
Placed sixth as best business school for women by Capital magazine
Ranked in the top 100 worldwide for career specialization (MBA in Entrepreneurship)
Ranked in the top 100 worldwide for career specialization (MBA in Marketing)
Ranked in the Top 150 in the QS Global MBA Rankings 2023
EU's Online MBA ranked top in CEO Magazine’s Online Global Rankings nine years running
Ranked Premier DBA program by CEO Magazine
Listed as a top 30 European higher educational institution for entrepreneurship by EU-Startups
Upon completion of this program graduates will have acquired the necessary knowledge, skills and attributes to enter the business world professionally and/or progress to a management role within a general or specific field or sub-field of business.
Degree Awarded
A state-recognized Dublin Business School BA (Hons) in Business degree awarded by Quality & Qualifications Ireland (QQI).
Awarding Body
Quality and Qualifications, Ireland (QQI) is the Irish State body responsible for the Quality Assurance of all education and training services in Ireland. QQI sets quality assurance criteria for the sector and regulates and approves programs of study.
Learning Outcomes
The BA (Hons) in Business prepares students for future careers in global business ventures and large international organizations. In addition, after graduating, students will competently:
- Assess knowledge and information, tools, and techniques in a critical way to confidently adapt to changing business environments.
- Evaluate data and information derived through research to ensure relevant new knowledge is continually incorporated to enhance business planning and decision making.
- Demonstrate interpersonal skills of effective listening, negotiation, persuasion, and presentation in individual and group situations.
- Display an in‐depth understanding of the inter‐relationships between business functions and business processes and their impact on product and service provision.
- Apply diagnostic and creative skills in the solution of business problems showing an interdisciplinary approach to resolution.
- Demonstrate a capacity to contribute to business development and enhance strategic decision-making.
Upon the successful completion of any of the bachelor’s degrees available at EU, graduates have a wide array of career options and business opportunities available to them. In response to the growing demand for flexible and entrepreneurial business professionals, our programs are designed to foster the skills required for a successful career in the international business arena.
EU's graduates possess an international mindset, multicultural awareness and are innovative thinkers. This makes them ideal candidates for positions at large, multinational companies and dynamic, disruptive entrepreneurs ready to start their own businesses.
Career Options
Due to the broad spectrum of subjects studied and the solid grounding students acquire in fundamental business concepts, ideas, practices, and methodologies in this program, career opportunities for students are numerous. Students who successfully complete this degree may be interested in the following job positions:
Project Manager
Project managers are generally responsible for coordinating staff and internal resources as well as managing project progress and adapting work as required. A project manager will be tasked with leading project planning sessions within a company. They need both technical know-how and first-hand knowledge of the tasks they assign to others to keep the project moving forward. Leadership and communication skills are required to be a successful project manager.
Sales Manager
Sales managers are tasked with selling a company’s products or services. They work within the commercial department of an organization, report to an area manager or sales director, and are the organization’s point of contact with clients. Sales managers set targets for clients, develop new business, create and implement sales plans, coordinate with other departments to ensure timely product delivery, negotiate prices, and create and implement sales actions for a sell-out.
To succeed as a sales manager, candidates should have good negotiation, interpersonal, communication, and numerical skills
Employee Relations Manager
An employee relations manager is tasked with advising and training managers in any given business. They also develop further training as needed whilst representing the organization in contract negotiations, meetings, and negotiations with employee and labor organizations. They are also responsible for designing, planning, and implementing a company's employee relations programs, policies, and procedures. It is critical that they maintain good communication and positive relationships with employees in order to promote employee satisfaction. Outstanding interpersonal skills and an exceptional level of written and verbal communication are required to be a successful employee relations manager.
Business Development Manager
Business development managers will create and implement business plans to grow a company. They will look for opportunities in current markets by expanding to new sectors or will look for opportunities overseas. To succeed in international markets, knowledge of local culture, language, government regulations, competitors, and markets are required. They will look to expand the current client portfolio and make new contacts. Competitor and market information must be collected and analyzed by professionals within this area.
Analytical, communication, research, and numerical skills are needed for the position of business development manager.
Areas of Work
The BA (Hons) in Business equips students with an in-depth knowledge of fundamental business concepts, ideas, and methodologies as well as a practical understanding of how companies operate. Upon successful completion of this degree program, graduates may wish to pursue careers in the following areas:
- Project Management
- Human Resources Management
- Business Analysis
- Sales