Online Marketing Course
Prague, Czech Republic
Course
DURATION
10 days
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
TUITION FEES
EUR 850 *
STUDY FORMAT
On-Campus
* early bird fee. Please note, that after the 30th of April 2023, there will be a late enrollment fee charged in the amount of 50EUR on top of the course fee
Key Summary
You have an exclusive opportunity to join our most popular and successful course, already taught for the third year in a row!
In this course, you will learn everything about online marketing to get you started. You will learn how to create a marketing strategy and various online marketing channels – PPC and RTB, social media, e-mail, affiliate, content marketing, and more. You will gain knowledge about SEO and web analytics, website development and implementation of online marketing, and also where to find the newest information, trends, and tools.
Description
I hate plain talking! This is the reason why I (the tutor) have decided to teach a seminar in cooperation with real businesses! I am going to introduce you to the world of online marketing, show you how the channels are connected, and teach you how to measure everything you do online. See the Skills and Syllabus tabs for more information.
Schedule: Monday - Friday, 9:00 - 14:00
Accommodation: For accommodation options, please visit the dedicated page.
Credits: You will receive an official Certificate of Attendance upon completion of your course. Please inform the organizing staff if you require any extra supplements, such as the Transcript of Records. The student is eligible to receive up to 5 ECTS credits, however, please follow the instructions here and consult the acknowledgment process with your university in advance.
Course Outline
Day 1 - Introduction
- Welcome ONLINE guys!
- Introducing the world of online marketing and its endless possibilities.
- Introducing the team project of this course – Make your own online company.
- Let´s start with… blogging!
Day 2 – WordPress Part 1
- Basics of website development
- Introduction to CMS – WordPress
Day 3 – WordPress part 2 + SEO
- Creating websites for your team project
- Basics of SEO
Day 4 – Social Networks Part 1
- Social Media Marketing.
- Communication in the world of social media.
- Using Facebook and Instagram for business purposes.
Day 5 – Social Networks part 2
- Twitter, Snapchat, YouTube, LinkedIn, and the others
- Creating a social media plan for your team project
Day 6 – Web Analytics
- Introduction to Web Analytics
- You cannot do marketing if you do not know how to measure it!
- Google Analytics
Day 7 – PPC on Facebook
- Introduction to Facebook Ads Manager
- Measuring campaigns on Facebook
- Creating a campaign in Ads Manager
Day 8 – PPC in Adwords
- PPC and RTB.
- Creating a campaign in Adwords (and Bing)
- Retargeting and Remarketing
Day 9 – Email Marketing
- Introduction to email marketing
- How to use MailChimp
- Creating your own email campaign
Day 10 – Big final
- Basic IT Project Management
- Presentation of your team projects
- Graduation ceremony
*Program/Course Outline is subject to change.
Skills
Digital Marketing is a very broad mixture of marketing channels and people. After completion of the course, attendees will be able to:
- Create an online marketing strategy
- Understand various online channels including
- PPC and RTB marketing
- Social Media Marketing
- E-mail Marketing
- Affiliate Marketing
- Content Marketing
- Understand the basics of SEO and web analytics
- Understand the process of website development and how to include online marketing channels.
- Use the best tools on the market and where to find the latest information and updates.
Courses will be built on practical workshops on real company cases.