EUDE, Escuela Europea de Dirección De Empresas
Master's Degree in Strategic Marketing and Digital Communication
Madrid, Spain
Master degree
DURATION
12 months
LANGUAGES
Spanish
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Sep 2026
TUITION FEES
STUDY FORMAT
Distance Learning
Key Summary
About: The Master's in Strategic Marketing and Digital Communication at EUDE Business School is for university graduates from any discipline who want high-level training to advance in sales and marketing management. You'll learn strategic marketing, digital communication and communication tools to analyze market complexities. The programme offers practical, multidisciplinary teaching across digital verticals, delivered in person and online with a leadership focus.
Career Outcomes: Graduates can pursue roles and positions across marketing and sales: Marketing manager, Digital marketing specialist, Social media manager, Communications manager, Sales manager, Brand manager, Content strategist, SEO/SEM specialist, E‑commerce manager, Marketing analyst, Product manager, Marketing consultant.
The Master's in Strategic Marketing and Digital Communication is aimed at university graduates from any discipline who seek high-level training that will enable them to advance professionally in the area of Sales and Marketing Management within a company. They will also acquire extensive knowledge of the best communication tools for understanding and analyzing the complexities of the market.
A broad academic offering specializing in all verticals of the digital field, taught both in person and online, contextualized in an eminently practical, multidisciplinary learning environment with a strong business orientation.
- Marketing direction
- Market Research and Marketing Decision Making
- Product and Pricing Strategies
- Communication strategies
- Digital marketing
- Commercial Distribution and Logistics
- Commercial address
- CRM and Relationship Marketing
- Marketing plan
- Management Skills Development
- Online Media and Digital Communication
- Master Thesis project*
The overall objective of the Master's in Strategic Marketing and Digital Communication at EUDE is to provide students with advanced, specialized, theoretical-practical, systematic and interdisciplinary training in marketing and communication tools, enabling them to understand and analyze the complexity of the market and to have a deep foundation to respond to the problems it presents.
The aim is for the student to gain a multidisciplinary knowledge of the different dimensions that converge in the markets, with a perspective of management and direction of the marketing area in companies, enabling them to make decisions and to adequately perform the professional demands that make up the profile of the profession.
EUDE Business School, through its Foundation, offers a significant scholarship and financial aid program that has benefited our top students. Through the Foundation, you can access substantial scholarships for university students and professionals under four categories: Academic Honors Scholarships, Employability Enhancement Scholarships, Sponsored Scholarships, and Alumni Scholarships without Repayment.
The work methodology developed at EUDE Business School is based on the Case Method. An eminently practical training is the best basis for the student to acquire the knowledge, skills and experiences that the company needs. The cases developed in each area of knowledge are success stories that offer the student a wide margin for analysis and discussion.
The classroom with small groups, either in person or on the EUDE Virtual Campus, a leading platform at the European level, will be the most suitable forums for students to share their opinions and reflections on each document.
The study program has been prepared under the supervision and advice of leading companies in the sector, as well as a faculty made up of executives and former directors of multinational and national companies (Telefónica, Deloitte, DHL, Inchaersa, Geindesa, Debebé or Drommer Consulting) .
Throughout the program, the student will have a personalized online tutor and continuous feedback from the in-person teachers, allowing the student to know their areas for improvement and strengths at all times.