EUDE, Escuela Europea de Dirección De Empresas
Master in Digital Marketing and E-Commerce
Madrid, Spain
Master degree
DURATION
12 months
LANGUAGES
Spanish
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Sep 2026
TUITION FEES
STUDY FORMAT
Distance Learning
Key Summary
About: With the Master's in Digital Marketing and E-Commerce at EUDE Business School, you'll learn essential digital tools to develop strategies, maximize return on investment, and drive conversions in online sales channels. The programme covers customer journey, digital ecosystem trends, analytics, SEO, SEM, conversion rate optimization, and e-commerce strategy so you can understand how customers navigate a competitive, changing marketplace.
Career Outcomes: Graduates can pursue roles such as E-commerce Manager, Account Manager, User Experience Developer, Marketing Manager, Web Conversion Specialist, or related positions like Digital Marketing Specialist and Conversion Rate Optimization Analyst. You may work in agencies, retailers, or startups.
One of the main sales channels, and in some cases the most important, is the digital channel. With our Master's in Digital Marketing and E-Commerce, you will learn the essential digital tools for developing strategies, maximizing return on investment, and achieving conversions. Ultimately, you will gain a deeper understanding of how customers navigate this highly competitive and ever-changing environment. You will also learn about the trends driving the key drivers in this field and where emerging trends in the digital ecosystem are leading you.
This program is aimed at professionals who want to start online sales businesses, marketing and communication management positions, as well as entrepreneurs and marketing students.
- Digital business
- E-commerce manager
- Activation, acquisition and retention
- Consumer behavior
- Master's thesis project*
EUDE Business School, through its Foundation, offers a significant scholarship and financial aid program that has benefited our top students. Through the Foundation, you can access substantial scholarships for university students and professionals under four categories: Academic Honors Scholarships, Employability Enhancement Scholarships, Sponsored Scholarships, and Alumni Scholarships without Repayment.
- E-commerce Manager
- Account Manager
- User Experience Developer
- Marketing Manager
- Web Conversion Specialist
The work methodology developed at EUDE Business School is based on the Case Method. An eminently practical training is the best basis for the student to acquire the knowledge, skills and experiences that the company needs. The cases developed in each area of knowledge are success stories that offer the student a wide margin for analysis and discussion.
The classroom with small groups, either in person or on the EUDE Virtual Campus, a leading platform at the European level, will be the most suitable forums for students to share their opinions and reflections on each document.
The study program has been prepared under the supervision and advice of leading companies in the sector, as well as a faculty made up of executives and former directors of multinational and national companies (Telefónica, Deloitte, DHL, Inchaersa, Geindesa, Debebé or Drommer Consulting) .
Throughout the program, the student will have a personalized online tutor and continuous feedback from the in-person teachers, allowing the student to know their areas for improvement and strengths at all times.