Keystone logo
EU Business School Switzerland MBA in International Marketing
EU Business School Switzerland

EU Business School Switzerland

MBA in International Marketing

Geneva, Switzerland

MBA

1 up to

2 years

English

Full time, Part time

Jan 2026

CHF 39,750 / per year *

On-Campus

* 3,950 CHF ; optional additional qualification | 43,700 CHF ; total for two qualifications

Key Summary

    About : The MBA in International Marketing offers a comprehensive curriculum designed to equip students with the skills needed for the global marketplace. The program covers essential topics, including marketing strategy, consumer behavior, and digital marketing. Students will engage in real-world projects and case studies, enhancing their understanding and business acumen.
    Career Outcomes : Graduates can pursue roles in various sectors, including international marketing manager, brand strategist, and market research analyst. The skills gained can also lead to opportunities in multinational corporations, marketing agencies, and consultancy firms.

The marketing of products and services is an important aspect of any business. Effective delivery of a company’s offerings is key to success in today’s constantly evolving and diverse business world. This program provides the framework for understanding markets, competitors, product portfolios, and consumer behavior from an international perspective. Students will learn about the latest developments in digital marketing strategies, advertising, and media, preparing them for a career in international marketing.

Learning from Leaders

Events that introduce EU students to globally successful leaders are a fundamental aspect of our approach to providing the business education that will kick-start your career.

Savior of the Swiss watchmaking industry Jean-Claude Biver, LVMH Group, Zenith, and Hublot, has brought a breath of fresh air to each of the brands he's led. He explained to EU students how to attain the creative perspective and entrepreneurial mindset fundamental to founding and leading a successful business.