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EU Business School Switzerland Master in Marketing
EU Business School Switzerland

EU Business School Switzerland

Master in Marketing

Geneva, Switzerland

Master degree

1 year

English

Full time

Oct 2025

CHF 32,880 / per year *

On-Campus

* 3,950 CHF ; optional additional qualification

Key Summary

    About : The Master in Marketing program enhances your marketing skills to thrive in a dynamic marketplace. You'll engage with advanced marketing theories and practical applications, focusing on market analysis, consumer behavior, and digital marketing strategies. The program prepares you for real-world challenges through collaborative projects and hands-on learning.
    Career Outcomes : Graduates can pursue various career paths, including marketing manager, brand strategist, digital marketing specialist, or market researcher. Opportunities exist in diverse sectors, as effective marketing skills are crucial for business success.

Markets are ever-changing, with increasingly sophisticated consumers. Now more than ever, companies require innovative, qualified marketing experts to implement creative changes. From effective use of social media marketing to understanding your target audience, this program explores modern marketing methods and theories from various perspectives, giving students an insight into how marketing decisions relate to the analytical, strategic, and operational areas of a business.

Learning from Leaders

Events that introduce EU students to globally successful leaders are a fundamental aspect of our approach to providing the business education that will kick-start your career.

Zev Siegl, co-founder of ubiquitous brand Starbucks, inspired EU students with his startup story, shared his thoughts on crucial topics including equality and sustainability, and offered invaluable insights for budding entrepreneurs.