Master in Business Analytics And Data Science
Geneva, Switzerland
Master degree
DURATION
1 year
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Jan 2027
TUITION FEES
CHF 10,960 / per semester *
STUDY FORMAT
On-Campus
* Swiss passport-holders and/or residents of Switzerland will benefit from a special domestic rate
Key Summary
About: This Master in Business Analytics and Data Science programme teaches practical analytics and data science using industry software, web-based applications, and toolsets. You’ll learn data management, predictive modeling, data visualization, and how to use data as a strategic resource to implement data-driven business solutions. The programme offers leadership networking, global perspectives, and awards a university master’s degree from UVic-UCC with an optional UK MSc route.
Career Outcomes: Graduates can pursue Predictive Analytics Consultant, Data Storytelling Specialist, Customer Behaviour Analyst, AI Implementation Strategist, Data Ethics & Governance Director; roles include business intelligence, machine learning, analytics management, and data governance practice.
Technology advances have dramatically changed the way businesses function, and expertise in business analytics and data science is essential to leverage technology for optimal results. Applying a hands-on approach, this program gives students comprehensive knowledge of data science, using industry-leading software, tools, and applications. Students will gain practical experience with advanced web-based applications and toolsets, understand how to use data as a strategic resource and learn how to apply data management skills to a business setting in order to effectively implement data-driven solutions.
- Duration: Three terms/one year
- Number of Credits: 60 ECTS
- Start Dates: October, January & March
- Language: English
- Fees: CHF 10,960/semester
- Location: Geneva
Degree Awarded
- A university master’s degree awarded by UVic-UCC (título propio máster de formación permanente), a state-recognised university in Spain.
- A master's degree from EU Business School Switzerland, which is internationally accredited by IQA institutional + eduQua, with ACBSP & IACBE programmatic (and only via the EBP/London Met route).
- EU offers an optional UK state-recognised MSc International Business Management from London Metropolitan University (extra 30 ECTS Business Consultancy Project + Research Module)
Learning From Leaders
Events that introduce EU students to globally successful leaders are a fundamental aspect of our approach to providing the business education that will kick-start your career.
Chairman of Siemens & Maersk Jim Hagermann Snabe spoke to EU students about leadership in times of radical change. He advised them to throw away the rule book, prioritise innovation and disruption, and empower those around them to unleash human potential for positive transformation.
Benefits of Studying a Master's
International networking
- With classmates, lecturers, and business professionals
Improve critical-thinking skills
- And learn to be a problem-solver
Gain a global perspective
- By studying in a diverse and multicultural environment
Term 1
- Introduction to Big Data & Data Science
- The Data Science Toolkit
- The Big Data Toolkit
- Data Security & Privacy
- Masterclass I
Term 2
- Machine Learning
- Deep Learning & AI
- Data Visualization & Communication
- Data Visualization Lab
- Masterclass II
Term 3
- Business Intelligence
- Management Information Systems & ERP
- Business Analytics
- Data-Driven Management
- Masterclass III
Ranked #1 in Class & Faculty Diversity by QS Top MBA 2023
Best Business School in Catalunya (Barcelona) according to La Razón
MBA Program Ranked #3 in Spain by Forbes Magazine
Awarded four stars for excellence in business education by QS Stars
EU's MBA is recognized as #20 in the world by América Economía
EU's Online MBA ranked #24 in the world by QS Top MBA
EU's MBA ranked #25 worldwide in QS International Trade Rankings 2023
Ranked Top 50 in the QS European MBA Rankings 2023
Ranked fifth in the QS MBA Guide Return on Investment Report for salary uplift in Europe
Placed sixth as best business school for women by Capital magazine
Ranked in the top 100 worldwide for career specialization (MBA in Entrepreneurship)
Ranked in the top 100 worldwide for career specialization (MBA in Marketing)
Ranked in the Top 150 in the QS Global MBA Rankings 2023
EU's Online MBA ranked top in CEO Magazine’s Online Global Rankings nine years running
Ranked Premier DBA program by CEO Magazine
Listed as a top 30 European higher educational institution for entrepreneurship by EU-Startups
Learning Outcomes
This master’s program provides a comprehensive of data science to business professionals who work with data, lead data scientist teams, or are looking to manage a data-driven enterprise. Students will:
- Obtain an extensive top-level understanding of data science using industry-leading software, tools, and applications.
- Gain hands-on experience with advanced web-based applications and toolsets and understand how machine learning and deep learning can provide solutions to business problems.
- Use data as a strategic resource and apply data management skills to the business setting to effectively implement data-driven approaches to gain valuable insights.
The Master's in Business Analytics & Data Science provides students with the theoretical and practical skillsets necessary to succeed in the fields of business analytics and data science. Upon successful completion of this master's degree, students might be interested in the following job positions.
- Predictive Analytics Consultant - Forecasts business outcomes, identifies emerging opportunities & transforms data into strategic advantages.
- Data Storytelling Specialist - Translates complex insights into compelling narratives, influences stakeholders & drives data-informed decisions.
- Customer Behaviour Analyst - Decodes purchase patterns, predicts future actions & enhances targeting through behavioural intelligence.
- AI Implementation Strategist - Identifies automation opportunities, develops machine learning solutions & transforms business operations through AI.
- Data Ethics & Governance Director - Establishes responsible data frameworks, ensures regulatory compliance & builds trust-centred data practices.


