EU Business School Switzerland
Bachelor of Arts in Sports Management
Geneva, Switzerland
BA
DURATION
3 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Feb 2027
TUITION FEES
CHF 15,100 / per semester *
STUDY FORMAT
* Swiss passport-holders and/or residents of Switzerland will benefit from a special domestic rate
Key Summary
About: This Bachelor of Arts in Sports Management trains students in business and specialist sports skills for the sports industry. The programme covers negotiation, sponsorship, broadcasting, event management, sports marketing, sports finance, and trademark rights. Students choose a six-semester (210 ECTS) or seven-semester (240 ECTS) route. Courses include leadership events with industry figures and networking.
Career Outcomes: Graduates gain business and sector skills for roles such as Sports Marketer, Event Coordinator, Sponsorship Manager, Contract Negotiation Manager. They can work in clubs, federations, agencies, media, sponsors, or event firms, and may move into broadcasting, venue management, athlete services, or commercial partnerships.
International sponsorship and corporate competition have transformed sports into a multibillion-euro industry. International sports have set trends and redefined boundaries in international politics and cross-cultural communication, as well as trademark rights and financial models. This field requires professionals with specific sports management skills combined with deep business and financial understanding. Students acquire specific skills to meet the challenges of this competitive environment through courses in negotiation, sponsorship, and broadcasting, among others.
Students may choose to study either the six-semester program (option 1) with 210 ECTS or the seven-semester program (option 2) with 240 ECTS.
Learning from Leaders
Events that introduce EU students to globally successful leaders are a fundamental aspect of our approach to providing the business education that will kick-start your career.
COO of Manchester City F.C. Omar Berrada is an alumnus of EU Business School. He gave a fascinating behind-the-scenes account of this legendary club and gave tips to EU students about how to start a career in the football industry.
Students may choose to study either the six-semester program (option 1) with 210 ECTS or the seven-semester program (option 2) with 240 ECTS.
- Duration: Six or seven semesters/three years
- Number of Credits: 210 or 240 ECTS
- Start dates: October/February/June/August
- Language: English
- Semester Fee: CHF 15,100
- Admission: Year-round
Degree Awarded
Option 1: EU Bachelor’s degrees
- A bachelor's university degree from EU Business School Switzerland, which is internationally accredited by ACBSP, IACBE, IQA, and certified by eduQua.
- A state-recognised bachelor’s degree awarded by UVic-UCC Spain (título propio).
Option 2:EU Bachelor’s + BA (Hons) in Business Management
- A bachelor's degree from EU Business School Switzerland, which is internationally accredited by ACBSP, IACBE, IQA, and certified by eduQua.
- A state-recognised bachelor’s degree awarded by UVic-UCC Spain (título propio).
- A state-accredited BA (Hons) in Business Management from the University of Derby, U.K.
Optional diploma:
Students studying Option 2 (EU Bachelor’s + BA (Hons) in Business Management) can study an additional semester of their specialisation to earn a state-recognised Diploma of Advanced Studies (DAS) accredited by EU Business School Switzerland.
Ranked #1 in Class & Faculty Diversity by QS Top MBA 2023
Best Business School in Catalunya (Barcelona) according to La Razón
MBA Program Ranked #3 in Spain by Forbes Magazine
Awarded four stars for excellence in business education by QS Stars
EU's MBA is recognized as #20 in the world by América Economía
EU's Online MBA ranked #24 in the world by QS Top MBA
EU's MBA ranked #25 worldwide in QS International Trade Rankings 2023
Ranked Top 50 in the QS European MBA Rankings 2023
Ranked fifth in the QS MBA Guide Return on Investment Report for salary uplift in Europe
Placed sixth as best business school for women by Capital magazine
Ranked in the top 100 worldwide for career specialization (MBA in Entrepreneurship)
Ranked in the top 100 worldwide for career specialization (MBA in Marketing)
Ranked in the Top 150 in the QS Global MBA Rankings 2023
EU's Online MBA ranked top in CEO Magazine’s Online Global Rankings nine years running
Ranked Premier DBA program by CEO Magazine
Listed as a top 30 European higher educational institution for entrepreneurship by EU-Startups
Several scholarship options are available. Please check the institute website for more information.
The Bachelor of Arts in Sports degree (título propio) provides students with fundamental business knowledge as well as a specialist skillset in the sports sector including sports broadcasting and event management. Students who successfully complete this degree may be interested in the following job positions:
- Sports Marketer
- Event Coordinator
- Sponsorship Manager
- Contract Negotiation Manager
The Skills and Mindset Shaping Tomorrow's Careers | Date: 22/9/2026 | Time: 15:00 CEST | Register now!