Master in Marketing
EU Business School Barcelona
Key Information
Campus location
Barcelona, Spain
Languages
English
Study format
On-Campus
Duration
1 year
Pace
Full time, Part time
Tuition fees
Request info
Application deadline
Request info
Earliest start date
Oct 2024
Scholarships
Explore scholarship opportunities to help fund your studies
Introduction
Master in Marketing
Markets are ever-changing, with increasingly sophisticated consumers. Now more than ever, companies require innovative, qualified marketing experts with an entrepreneurial mindset to implement creative changes. From effective use of social media marketing to understanding your target audience, this program explores modern marketing methods and theories from various perspectives, giving students an insight into how marketing decisions relate to the analytical, strategic and operational areas of a business.
Admissions
Scholarships and Funding
Curriculum
Year 1
Term 1
- Marketing for International Businesses
- Understanding Consumer and Customer Markets
- Winning Strategies for Market Entry
- Tools for Success
- Business Immersion Week
Term 2
- Marketing for International Businesses
- Understanding Consumer and Customer Markets
- Winning Strategies for Market Entry
- Tools for Success
- Business Immersion Week
Term 3
- B2B Marketing
- Digital Marketing
- New Product Development for Growth
- Building Successful Teams
- Business Immersion Week
Program Outcome
Credits: 60 ECTS
Degree Awarded
- A university master’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.
- A master's degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.
Learning Outcomes
The program develops a comprehensive view of the role of marketing in companies and how fundamental it is in driving companies’ success. During this program, students will:
- Investigate the impact of political, economic, sociocultural and physical environments in marketing and how to manage them.
- Understand the relationship between the customer and the company.
- Learn analytical, strategic and operational marketing competencies.
- Study the major processes of marketing through case studies and class discussion.
Program Tuition Fee
Career Opportunities
The EU Master in Marketing provides students with a comprehensive understanding of marketing and its disciplines through a pragmatic approach to study. Graduates of this master may be interested in the following careers.
- Head of Digital Marketing
- Marketing Manager
- Head of Media
- Head of Communications