Master in Fashion & Luxury Business
EU Business School Barcelona
Key Information
Campus location
Barcelona, Spain
Languages
English
Study format
On-Campus
Duration
1 year
Pace
Full time
Tuition fees
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Application deadline
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Earliest start date
Oct 2024
Scholarships
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Introduction
Master in Fashion & Luxury Business
The fashion and luxury industry has played an important role in society for centuries. Focusing on business management skills and consumer attitudes toward luxury products with an emphasis on design and creativity, this program prepares students for the projection of a brand. With elements such as advertisement strategy, communication skills and innovative, entrepreneurial thinking, students are given an in-depth insight into how to effectively manage and position a unique brand.
Admissions
Scholarships and Funding
Curriculum
Year 1
Term 1
- Luxury and Fashion Business Management
- International Luxury Brand Management
- Winning Strategies for Market Entry
- Tools for Success
- Business Immersion Week
Term 2
- The Luxury Experience
- Digital Marketing and Luxury Product Strategy
- Strategic Development for Business Success
- Developing a Leadership Edge
- Business Immersion Week
Term 3
- Continuous Innovation in Luxury and Fashion
- Sustainable Value Creation in Fashion and Luxury
- New Product Development for Growth
- Building Successful Teams
- Business Immersion Week
Program Outcome
Credits: 60 ECTS
Degree Awarded
- A university master’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.
- A master's degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.
Learning Outcomes
In addition to industry-specific modules, the program focuses on development strategies and management styles specifically geared toward creating leaders in the industry who can also apply the same skills to the wider commercial market. During this program, students will:
- Investigate the impact of fashion and luxury on sustainability.
- Learn about the brand value from the points of view of the fashion designer and artist.
- Gage the importance of the quality of the product and all the strategies surrounding it.
- Study the major processes within marketing through case studies and class discussion.
Program Tuition Fee
Career Opportunities
The Master in the Fashion & Luxury Business provides students with the skillset needed to manage prestige brands. Graduates of this master may be interested in the following careers.
- Fashion & Luxury PR Specialist
- Fashion Retail Buyer
- Brand Manager in the Luxury Sector
- Social Media Specialist in Luxury