Master in Digital Marketing, Transformation and Design Thinking
Barcelona, Spain
Master degree
DURATION
1 year
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Jan 2027
TUITION FEES
EUR 16,350 / per year
STUDY FORMAT
On-Campus
Key Summary
About: The Master in Digital Marketing, Transformation and Design Thinking at The EU Group teaches digital marketing, transformation strategy, design thinking, consumer motivation, and search engine algorithms. You'll learn practical ideation, prototyping, human-centered innovation, and digital campaign planning. It blends North American and European curricula, runs Three terms/one year, and offers campuses in Barcelona, Geneva, Munich, plus a digital campus.
Career Outcomes: Graduates can move into Digital Experience Analyst, Marketing Automation Strategist, Design Thinking Innovation Coach, Digital Marketing Evolution Lead, or CX Strategy Lead, working in roles across digital marketing, customer experience, UX, analytics, product innovation, marketing technology and transformation.
The digital transformation of business is accelerating, and customers are increasingly empowered and selective. This program will give students the skills to design effective digital marketing campaigns, apply a strategic approach to planning a digital transformation, re-design and re-imagine businesses and products driven by new technologies and understand consumer motivation and the fundamentals behind search engine algorithms. They will also learn to develop innovative ideas using the design thinking process and other ideation techniques.
Why Barcelona?
Studying for a Master's in Digital Marketing in Barcelona allows students to expand their business knowledge in one of the world’s most advanced smart cities. Entrepreneurs and innovators are nurtured and cultivated in this forward-thinking city, which attracts outstanding tech talent and innovative startups, of which there are currently more than 1300. Barcelona is also home to some of the world’s largest multinational companies, including Airbnb, Amazon and the Siemens Innovation Center.
This diverse and cosmopolitan city on the Mediterranean coast boasts almost five kilometres of golden beaches and provides students with excellent sports and socialising opportunities. It is famously home to FC Barcelona and has a wide array of cultural offerings including museums, UNESCO-listed monuments and architectural gems from the city’s most celebrated son, Antoni Gaudí.
Degree Awarded
- A university master’s degree (título propio) awarded by UVic-UCC, Spain
- A master's degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, and IQA and certified by eduQua
- UK degree from London Metropolitan University
Duration
Three terms/one year.
Upon successful completion of this master's degree, students will have acquired a comprehensive knowledge of business management, as well as a wide range of practical skills in the areas of digital marketing, transformation, and design thinking. Students who complete this master's degree may wish to consider the following job positions:
- Digital Experience Analyst - Analyzes user behavior & digital touchpoints to optimize customer journeys, interface design, & engagement outcomes.
- Marketing Automation Strategist - Develops personalized communication sequences, optimizes lead nurturing & scales marketing effectiveness through technology.
- Design Thinking Innovation Coach - Guides teams through human-centered problem-solving, breaks creative barriers & unlocks innovative potential.
- Digital Marketing Evolution Lead - Evolves traditional marketing approaches, implements emerging technologies & creates data-driven marketing cultures.
- CX Strategy Lead - Shapes customer experience vision by aligning strategy, insights, & innovation to drive satisfaction, loyalty, & business impact.