Barcelona, Spain
DURATION
1 Years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Oct 2025
TUITION FEES
EUR 16,350 / per year
STUDY FORMAT
On-Campus
Key Summary
Introduction
Digital transformation is no longer a future paradigm, but a key reality. The business world is becoming digitalized at an astounding pace and companies actively seek digital visionaries to leverage their expertise and insight into any corporation that seeks to stay competitive. This program explores the theoretical and practical foundations, implementation and business models that make up digital business. Students will develop a creative, entrepreneurial mindset and develop the key competencies required in the corporate world today.
Why Barcelona?
Studying for a Master's in Digital Business in Barcelona gives students the opportunity to expand their business knowledge in one of the world’s most advanced smart cities. Entrepreneurs and innovators are nurtured and cultivated in this forward-thinking city, which attracts outstanding tech talent and innovative startups, of which there are currently more than 1300. Barcelona is also home to some of the world’s largest multinational companies, including Airbnb, Amazon and the Siemens Innovation Center.
This diverse and cosmopolitan city on the Mediterranean coast boasts almost five kilometres of golden beaches and provides students with excellent opportunities for sports activities and socializing. Famously home to FC Barcelona, it also has a wide array of cultural offerings including museums, UNESCO-listed monuments and architectural gems from the city’s most celebrated son, Antoni Gaudí.
Degree Awarded
- A university master’s degree (título propio) awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain
- A master's degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, and IQA and certified by Educa
Duration
Three terms/one year
Gallery
Curriculum
The Master in Digital Business (60 ECTS) is a one-year program, divided into three terms. Each term comprises two subject-specific courses plus a project-based module and a skills-development module. Throughout the year, students will also participate in real-life case studies and company visits, as well as the innovative Business Immersion Weeks which take place every term. In order to graduate, participants must also complete a Final Capstone Project (6 ECTS).
Year 1
Term 1
- Digital Business Ecosystems
- Digital Finance: Navigating Emerging Opportunities
- Winning Strategies for Market Entry
- Tools for Success
- Business Immersion Week
Term 2
- Digital Marketing Strategies and Social Media
- Digital Business Design and E-Reputation Management
- Strategic Development for Business Success
- Developing a Leadership Edge
- Business Immersion Week
Term 3
- Digital Economy
- The Entrepreneurial Digital Business Model
- New Product Development for Growth
- Building Successful Teams
- Business Immersion Week
Admissions
Program Outcome
Learning Outcomes
This program is specifically geared to train the new leaders of the digital era, providing them with all the necessary tools to lead an organization or craft their own startups from scratch. During this program, students will:
- Discover the impact that digital business is having
- Leverage digital business solutions to enhance corporate visibility and profitability whilst minimizing costs
- Understand digital culture and gain hands-on knowledge on how to build a startup
- Study how new technologies are crafting the digital reality and what is to come in the next years.
Career Opportunities
The Master in Digital Business is designed to provide students with digital business understanding and the skills needed in business today. Graduates of this master's may be interested in the following careers.
Digital Transformation Manager
Digital transformation managers are in charge of reviewing existing processes, structures and roles within an organization and for optimizing them through the implementation of digital solutions. These professionals will coordinate with current staff to ensure that all functions will be covered with the new systems, and with IT to ensure feasibility. They will lead the design, development and implementation of technological solutions. Change management tasks will also be undertaken by this professional to ensure project acceptance.
This professional should have good organizational, planning, project management and people management skills.
Digital Marketing Manager
Digital marketing managers create, plan and implement an organization’s digital marketing campaigns to ensure that organizational, marketing and product and/or service goals are met. These professionals are proficient in all digital marketing platforms including social media. The key marketing tools they use are SEO/SEM, emailer marketing, display and retargeting. These professionals will analyze data to optimize lead generation and conversion. They will constantly search for new ways to positively impact the end consumer by researching new online possibilities and consumer reactions.
Digital marketing managers will have advanced digital know-how. They are creative and have strong analytical skills and a solid marketing background.
Digital Business Analyst
Digital business analysts are tasked with aiding an organization in the definition, design and implementation of digital projects that will help it attain its goals. In order to make recommendations, digital business analysts will analyze an organization internally and, through their knowledge of digital solutions, will propose services to place online. They typically create a digital roadmap detailing the projects, required resources and timings. These professionals will work with key stakeholders within the organization to ensure project objectives are met and will work as change managers for project acceptance.
Digital business analysts have advanced knowledge of digital feasibility and software as well as project management skills. They are analytical and have excellent communication and interpersonal skills.
Head of E-commerce
A head of e-commerce is responsible for an organization’s online sales. Their functions include planning, defining the web shop’s content and design, creating online promotional campaigns, monitoring results and elaborating strategies to increase traffic and sales. They will often use A/B testing to ensure optimal campaign and product performance. These professionals are also responsible for creating an optimal user experience and will be involved in logistics for supply and deliveries. To ensure that the overriding organization’s sales objectives are met, these professionals will coordinate and align with the sales, marketing and supply departments.
These professionals are skilled in sales and have advanced digital knowledge. They have an analytical skillset as well as creativity.
Areas of Work
The Master in Digital Business provides students with comprehensive knowledge of digital disciplines. Graduates of this degree may be interested in working in the following fields or professions.
- Customer Relationship Management (CRM)
- Digital Innovation
- User Experience
- Media Planning