Master in Digital Business
EU Business School Barcelona
Key Information
Campus location
Barcelona, Spain
Languages
English
Study format
On-Campus
Duration
1 year
Pace
Full time, Part time
Tuition fees
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Application deadline
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Earliest start date
Oct 2024
Scholarships
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Introduction
Master in Digital Business
Digital transformation is no longer a future paradigm, but a key reality. The business world is becoming digitalized at an astounding pace and companies actively seek digital visionaries to leverage their expertise and insight into any corporation that seeks to stay competitive. This program explores the theoretical and practical foundations, implementation and business models that make up digital business. Students will develop a creative, entrepreneurial mindset and develop the key competencies required in the corporate world today.
Admissions
Scholarships and Funding
Curriculum
Year 1
Term 1
- Digital Business Ecosystems
- Digital Finance: Navigating Emerging Opportunities
- Winning Strategies for Market Entry
- Tools for Success
- Business Immersion Week
Term 2
- Digital Marketing Strategies and Social Media
- Digital Business Design and E-Reputation Management
- Strategic Development for Business Success
- Developing a Leadership Edge
- Business Immersion Week
Term 3
- Digital Economy
- The Entrepreneurial Digital Business Model
- New Product Development for Growth
- Building Successful Teams
- Business Immersion Week
Program Outcome
Credits:60 ECTS
Degree Awarded
- A university master’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.
- A master's degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.
Learning Outcomes
This program is specifically geared to train the new leaders of the digital era, providing them with all the necessary tools to lead an organization or craft their own startups from scratch. During this program, students will:
- Discover the impact that digital business is having.
- Leverage digital business solutions to enhance corporate visibility and profitability whilst minimizing costs.
- Understand digital culture and gain hands-on knowledge on how to build a startup.
- Study how new technologies are crafting the digital reality and what is to come in the next years.
Program Tuition Fee
Career Opportunities
The Master in Digital Business is designed to provide students with digital business understanding and the skills needed in business today. Graduates of this master may be interested in the following careers.
- Digital Transformation Manager
- Digital Marketing Manager
- Digital Business Analyst
- Head of Ecommerce