BA (Hons) in Business Management (Marketing)
EU Business School Barcelona
Key Information
Campus location
Barcelona, Spain
Languages
English
Study format
On-Campus
Duration
3 years
Pace
Full time
Tuition fees
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Application deadline
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Earliest start date
Oct 2024
Scholarships
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Introduction
BA (Hons) in Business Management (Marketing)
The BA (Hons) in Business Management (Marketing) program gives students the tools and entrepreneurial mindset to excel in today’s postmodern marketing environment. Students will be introduced to the fundamentals of the field and understand how marketing functions within the different departments of real businesses and with customers.
The ability to combine elements of different business disciplines is vital to students’ careers, and key to their development as a successful 'marketeer'. The skills students learn through the program will help them excel in the marketing sector.
Admissions
Scholarships and Funding
Curriculum
Year 1
Semester 1
- Understanding People in Organizations
- Developing a Enterprising Mindset
- Business Economics
Semester 2
- Finance and Business Performance
- Operations, Supply Chain, IT
- Marketing Fundamentals
Year 2
Semester 3
- Quantitative Skills for Business
- Sustainability & Responsible Management
- Convergent Media
Semester 4
- Applied Operations Management
- Managing Performance Through People
- Digital & Social Media
Year 3
Semester 5
- Global Business & Strategy
- The Business Consultancy Project Part I
- Marketing Strategy
Semester 6
- Developing Leadership and Management
- The Business Consultancy Project Part II
- Content, Copywriting, and Creativity
Program Outcome
Credits: 180 ECTS
Degree Awarded
- A U.K. state-accredited BA (Hons) in Business Management (Marketing) degree from University of Derby, U.K.
- This BA (Hons) program is additionally accredited by the Chartered Management Institute (CMI), which gives students the possibility of achieving an extra international qualification: CMI's Diploma in Management and Leadership.
Learning Outcomes
The BA (Hons) in Business Management (Marketing) provides students with key competencies in core business areas and a specialized skill set in their chosen pathway. They will acquire practical skills with direct application to real-world business scenarios and develop the agile, innovative thinking essential for success in a global business environment. Objectives include:
- Have acquired subject specific terminology and expertise in their chosen subject area(s) and be able to demonstrate competence in the application of subject relevant theories.
- Be able to develop and express ideas appropriate to their chosen undergraduate program.
- Have demonstrated understanding and knowledge of specific subjects appropriate for successful progression on their chosen undergraduate program.
- Demonstrate the ability to access and utilize a variety of information sources for research purposes.
Program Tuition Fee
Career Opportunities
The BA (Hons) in Business Management with a pathway in marketing provides students with an advanced business skillset as well as marketing know-how. Students who successfully complete this degree may be interested in the following job positions:
- Trade Marketing Manager
- Consumer Insights Manager
- Marketing Manager
- Media Planner