BA - Bachelor of Arts in Sports Management
Barcelona, Spain
BA
DURATION
3 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Feb 2026
TUITION FEES
EUR 14,100 / per year *
STUDY FORMAT
On-Campus
* for seven semester programs 7050|optional diploma of advances studies 7050
Key Summary
Come and meet us at EU Barcelona | October 24
International sponsorship and corporate competition have transformed sports into a multibillion-euro industry. International sports have set trends and redefined boundaries in international politics and cross-cultural communication, as well as trademark rights and financial models. This field requires professionals with specific sports management skills combined with deep business and financial understanding. You will acquire specific skills to meet the challenges of this competitive atmosphere through courses in negotiation, sponsorship and broadcasting, among others.
With our fast-track option, students can accelerate their studies by completing one or two intensive summer semesters. We also offer inter-campus transfers between our EU campuses and exchange programs with our OMNES sister schools in Paris, Bordeaux, Lyon, Monaco and London to enhance international experience and multicultural learning.\
Why Barcelona?
Studying for a Bachelor of Arts in Sports Management in Barcelona allows students to expand their business knowledge in one of the world’s most advanced smart cities. Entrepreneurs and innovators are nurtured and cultivated in this forward-thinking city, which attracts outstanding tech talent and innovative startups, of which there are currently more than 1300. Barcelona is also home to some of the world’s largest multinational companies, including Airbnb, Amazon and the Siemens Innovation Center.
This diverse and cosmopolitan city on the Mediterranean coast boasts almost five kilometres of golden beaches and provides students with excellent sports and socialising opportunities. It is famously home to FC Barcelona and has a wide array of cultural offerings including museums, UNESCO-listed monuments and architectural gems from the city’s most celebrated son, Antoni Gaudí.
Degree Awarded
- A university bachelor’s degree (título propio) awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain
- A bachelor’s degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, and IQA and certified by Educa
- A state-recognized BA (Hons) in Business Management degree from the University of Derby, U.K
Optional Diploma
Students studying Option 2 (EU Bachelor’s + BA (Hons) in Business Management) can study an additional semester of their specialization to earn a Diploma of Advanced Studies (título propio) awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain.
The Bachelor of Arts in Sports degree provides students with fundamental business knowledge as well as a specialist skillset in the sports sector including sports broadcasting and event management. Students who successfully complete this degree may be interested in the following job positions:
Sports Marketer
Sports marketers promote sports teams and/or professionals to promote a good image. Their end goal is to increase sales revenue for sports organizations, teams or players. These professionals are required to possess advanced skills in digital marketing as their role includes actively engaging with fans to keep the organization, team or professional in the limelight. They may also be involved in franchising and sponsorship agreements as well as event promotion.
A sports marketer should possess excellent interpersonal and communication skills, a strong understanding of the industry as well as advanced knowledge in digital marketing and analytics for campaign creation, implementation and monitoring.
Event Coordinator
Event coordinators are in charge of an event and its planning. Their tasks will include selecting venues, forecasting costs and budgeting, arranging services and liaising with clients, among others. Given the wide array of functions which fall under the responsibility of an event coordinator, they should feel comfortable at multitasking and have good organizational skills. Attention to detail and an understanding of the client’s needs are key to success.
An event coordinator should possess good marketing, interpersonal, organizational and leadership skills to successfully carry out their role.
Sponsorship Manager
Sponsorship managers are in charge of overseeing an organization’s sponsorship activities. Their main role is to select, monitor and evaluate activities for goal achievement based on pre-determined KPIs. On selecting an activity, a sports manager should have a good understanding of the organization’s positioning and goals to ensure that a proposal helps build its image. These professionals also ensure contractual obligations are met and will manage large organizational budgets. They are usually located within the marketing department.
A sponsorship manager should be highly skilled in negotiation. Good interpersonal skills as well as analytical skills are also needed.
Contract Negotiation Manager
Ticket sales managers are in charge of managing the tasks and staff related to ticket sales. To foster sales, they are also involved in building sales through membership or season tickets and the creation of promotional and marketing campaigns with the end goal of filling venues at a profit. Seat assignment and refunds will also form part of their job tasks which may also include identifying ways to prevent and identify false tickets.
Knowledge of finance, accounting and public relations are considered important for this position as well as command of computer applications.
Areas of Work
The Bachelor of Arts in Sports Management will provide students with specific skills needed to work in the sports industry as well as fundamental knowledge of business. Some sectors and professional fields which may be of interest to graduates of this degree are listed below:
- Sponsorship
- E-Sports
- Recreation Management
- Media