BA - Bachelor of Arts in Leisure & Tourism Management
EU Business School Barcelona
Key Information
Campus location
Barcelona, Spain
Languages
English
Study format
On-Campus
Duration
3 years
Pace
Full time
Tuition fees
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Application deadline
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Earliest start date
May 2024
Scholarships
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Introduction
BA - Bachelor of Arts in Leisure & Tourism Management
With this bachelor’s degree, students will get an in-depth and practical understanding of hospitality management; quality of service; event and conference planning; and sustainability as it applies to tourism. The overview of these key business areas ensures that students gain a deep understanding of the industry while fostering their capacity for creative, entrepreneurial thinking. Case studies allow students to apply theoretical knowledge to real-world scenarios and find appropriate solutions.
Admissions
Scholarships and Funding
Curriculum
Year 1
Semester 1
- Business Management
- Managing People & Organizations
- Marketing & UX
- Impactful Communication
- Finance & Accounting
- Innovative Technology in Business
Semester 2
- Project Management
- Applied Data Analytics
- Economics & Enterprise
- Responsible Management
- Digital Branding, Advertising & Media Channels
- Creativity & Design Thinking
Semester 3
- Logistics & Operations
- Digital Business
- Financial Reporting & Analysis
- Entrepreneurship & Business Development
- Cross-Cultural Business Issues
- The Business of Tourism
Year 2
Semester 4
- Strategies in A Disruptive World
- Marketing in Action
- Business Research Methods
- Service Management
- Event Management
- Cultural Heritage
Semester 5
- Creative Business Cases
- Transformational Change Management
- Innovation in Business
- Tourism Marketing
- Sustainable Tourism: Policies & Ethics
- Hospitality Management
Year 3
Semester 6
- Global Business & Strategy
- The Business Consultancy Project Part I
- Marketing Across Cultures
Semester 7
- Developing Leadership & Management
- The Business Consultancy Project Part II
- International Entrepreneurship
Program Outcome
Credits: 240 ECTS
Degree Awarded
- A university bachelor’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.
- A bachelor’s degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by eduQua.
- A state-recognized BA (Hons) in Business Management from University of Derby, U.K.
Learning Outcomes
This bachelor’s program focuses on the economics, tourism and leisure management, research and communication areas within leisure and tourism. Throughout their studies, students will:
- Assess sustainability in a tourism organization or hotel.
- Understand the most important facet of the hospitality industry customerservice.
- Research major trends and assess their potential impact on the industry.
- Show an appreciation of contemporary global issues and how they relate to the tourism and leisure sector.
Program Tuition Fee
Career Opportunities
The Bachelor of Arts in Leisure & Tourism Management degree provides students with fundamental knowledge in all major business areas as well as specialist skills in the leisure and tourism industry such as tourism marketing and hospitality management. Students who successfully complete this degree may be interested in the following job positions.
- Travel Consultant
- Tour Operator
- Hotel Manager
- Conference Center Manager