BA - Bachelor of Arts in Digital Communication

The Bachelor of Arts in Digital Communication is a seven-semester, three-year program with the structure indicated below. Students who have completed this program have the option to take an additional eighth semester and earn a Diploma of Advanced Studies (DAS).

The first-year core courses provide students with a solid base in all fundamental business areas. Specialization subjects are incorporated into the curriculum in the second and third years. In the third year, students will also focus on business management modules covering key managerial concepts, theories and essential tools.

Year 1

Semester 1

• Business Management
• Managing People & Organizations
• Marketing & UX
• Impactful Communication
• Finance & Accounting
• Innovative Technology in Business

Semester 2

• Project Management
• Applied Data Analytics
• Economics & Enterprise
• Responsible Management
• Digital Branding, Advertising & Media Channels
• Creativity & Design Thinking

Semester 3

• Logistics & Operations
• Digital Business
• Financial Reporting & Analysis
• Entrepreneurship & Business Development
• Innovations in Digital Communication
• Interpersonal Communication in Global Contexts

Year 2

Semester 4

• Strategies in A Disruptive World
• Marketing in Action
• Business Research Methods
• Strategic Public Engagement and Communication
• Communicating Value with Branding
• Targeted Digital Media Campaigns

Semester 5

• Creative Business Cases
• Transformational Change Management
• Innovation in Business
• Digital Graphic Design & Management
• Content Creation in the Digital Era
• Ethics & Legislation for Digital Communication

Year 3

Semester 6

• Global Business & Strategy
• The Business Consultancy Project Part I
• Marketing Across Cultures

Semester 7

• Developing Leadership & Management
• The Business Consultancy Project Part II
• International Entrepreneurship

Learning Outcomes

This program provides students with an academic and professional education that prepares them for positions in public relations, advertising, marketing, communications and management. The public relations curriculum includes courses in publicity, research and negotiation. Through this program, students will:

• Gain an understanding of the field of public relations and be able to devise basic communications strategies
• Establish an interdisciplinary knowledge of public relations, advertising, marketing, communications, research, negotiation and management
• Show in-depth knowledge of the major theories of communications and their applicability
• Demonstrate proficient oral and written skills.

The Bachelor of Arts in Digital Communication degree provides students with fundamental knowledge in all major business areas as well as specialist skills in communication and public relations. These include social media and consumer behaviour. Students who successfully complete this degree may be interested in the following job positions:

Brand Manager

Brand managers are in charge of overseeing a company’s marketing elements. Their role involves carrying out market and competitor research in order to position the company brand, developing advertising strategies and monitoring consumer reactions. Brand managers often work with many different cross-functional teams to strengthen a business’s reputation and drive results.

Brand managers must combine creative and analytical approaches to maximize advertising impact. They possess strong project management and team leadership skills and must remain continually aware of industry trends and advancements.

Digital Campaign Manager

Digital campaign managers design a company’s lead generation and marketing campaigns, overseeing stages and monitoring results. They are often responsible for collaborating with external agencies and freelance contractors, ensuring that content and materials optimize a campaign’s impact across multiple social media platforms.

Digital campaign managers must possess strong strategic and data analysis skills, in addition to excellent project management and marketing awareness.

Stakeholder Communication Specialist

Stakeholder communication specialists are responsible for initiating, developing and maintaining relationships between people involved in a business or project. They work to secure strategic, mutually beneficial partnerships that promote and enhance the companies’ activities, and collaborate with media and PR specialists to design campaigns and regulate informational output.

Stakeholder communication specialists must have solid written and verbal communication skills, and the ability to work effectively with a range of different professionals within high-pressure environments.

Marketing Specialist

Marketing specialists cover a wide range of expertise across all aspects of a business’s advertising and promotional operations. They often work closely with campaign and brand managers, together with communications and sales teams, to ensure that a company’s marketing output is effective and competitive.

Marketing specialists must demonstrate strong research and analytical skills. They should be critical thinkers who possess knowledge of various processes, from SEO and content optimization through to design, social media strategy and event management.

Areas of Work

The Bachelor of Arts in Digital Communication degree provides students with in-depth knowledge of major business disciplines as well as a specialist skillset in communications and public relations. Successful graduates of this degree may work in several professional fields, some of which we list below:

• Advertising
• Public Relations
• Lobbying
• Internal Communication