BA - Bachelor of Arts in Digital Business, Design & Innovation
Barcelona, Spain
BA
DURATION
3 years
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Feb 2026
TUITION FEES
EUR 14,100 / per year *
STUDY FORMAT
On-Campus
* for seven semester programs 7050|optional diploma of advances studies 7050
Key Summary
Come and meet us at EU Barcelona | October 24
Digitalization is continually expanding horizons. In addition to startups and new ventures, established businesses are also going digital to appeal to new generations and adapt to modern technologies. They all need entrepreneurial innovators who can come up with creative solutions that are also practical and applicable. Through this program young business leaders will develop the skills, adaptability and curiosity not just to keep up with evolution, but also to think ahead and drive change.
With our fast-track option, students can accelerate their studies by completing one or two intensive summer semesters. We also offer inter-campus transfers between our EU campuses and exchange programs with our OMNES sister schools in Paris, Bordeaux, Lyon, Monaco and London to enhance international experience and multicultural learning.
Why Barcelona?
Studying a Bachelor of Arts in Digital Business, Design & Innovation in Barcelona allows students to expand their business knowledge in one of the world’s most advanced smart cities. Entrepreneurs and innovators are nurtured and cultivated in this forward-thinking city, which attracts outstanding tech talent and innovative startups, of which there are currently more than 1300. Barcelona is also home to some of the world’s largest multinational companies, including Airbnb, Amazon and the Siemens Innovation Center.
This diverse and cosmopolitan city on the Mediterranean coast boasts almost five kilometres of golden beaches and provides students with excellent sports and socialising opportunities. It is famously home to FC Barcelona and has a wide array of cultural offerings including museums, UNESCO-listed monuments and architectural gems from the city’s most celebrated son, Antoni Gaudí.
Degree Awarded
- A university bachelor’s degree (título propio) awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain
- A bachelor’s degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA and certified by Educa
- A state-recognized BA (Hons) in Business Management degree from the University of Derby, U.K
Optional Diploma
Students studying Option 2 (EU Bachelor’s + BA (Hons) in Business Management) can study an additional semester of their specialization to earn a Diploma of Advanced Studies (título propio) awarded by Universidad Católica San Antonio de Murcia (UCAM), Spain.
Year 1
Semester 1
- Business Management
- Managing People & Organizations
- Marketing & UX
- Impactful Communication
- Finance & Accounting
- Innovative Technology in Business
Semester 2
- Project Management
- Applied Data Analytics
- Economics & Enterprise
- Responsible Management
- Digital Branding, Advertising & Media Channels
- Creativity & Design Thinking
Semester 3
- Logistics & Operations
- Digital Business
- Financial Reporting & Analysis
- Entrepreneurship & Business Development
- Boosting Creativity
- Digital Skills Development
Year 2
Semester 4
- Strategies in a Disruptive World
- Marketing in Action
- Business Research Methods
- Digital Economy
- Web Design & Web Analytics
- Digital Leadership
Semester 5
- Creative Business Cases
- Transformational Change Management
- Innovation in Business
- Introduction to Data Science
- Digital Transformation
- Entrepreneurship in Digitalization
Year 3
Semester 6
- Global Business & Strategy
- The Business Consultancy Project Part I
- Marketing Across Cultures
Semester 7
- Developing Leadership & Management
- The Business Consultancy Project Part II
- International Entrepreneurship
The Bachelor of Arts in Digital Business, Design & Innovation degree provides students with business knowledge and specialist skills particularly in the digital area. Specialist subjects include digital leadership and digital transformation. Students who successfully complete this degree may be interested in the following job positions:
Product Transformation Officer
Product transformation officers are responsible for an organization’s product and innovation strategy to ensure that it is optimal for the target audience. They will either devise new products or finetune or transform existing ones in order to satisfy current and future consumer needs profitably. Their tasks include creating product strategy, product design, market research and project management for new product development and its implementation.
The skills needed by a product transformation officer are leadership, consumer understanding, vision and data analysis as well as finance.
Digital Brand Manager
The duties of a digital brand manager include developing campaigns, creating and implementing an email marketing strategy, engaging users on social networks, promoting posts and writing copy, among many others. A digital brand manager is constantly evaluating results to ensure campaigns are optimal for lead generation and sales conversion.
A digital brand manager requires good analytical, research and creativity skills as well as knowledge of marketing.
Digital Transformation Manager
Digital transformation managers are in charge of reviewing existing processes, structures and roles within an organization and for optimizing them with digital solutions. These professionals will coordinate with current staff to ensure that all needs are covered with new systems and with IT to ensure feasibility. They will lead the design, development and implementation of technological solutions. Change management tasks will also be undertaken by this professional to ensure project acceptance.
This professional should have good organizational, planning, project management and people management skills.
Business Analyst
Business analysts are responsible for solving problems that affect a company’s performance and efficiency. Among other tasks, they are responsible for collecting data needed for decision-making, undertaking market research, recommending changes, implementation and quality control of the implemented system to enhance company efficiency. They will create IT solutions and will be involved in the design and modification of systems.
A business analyst will be required to have a business background and IT knowledge as well as good interpersonal and presentation skills.
Areas of Work
The Bachelor of Arts in Digital Business, Design & Innovation degree will provide students with specific skills needed to work across several sectors, especially in the digital world together with business knowledge across major business disciplines. Some sectors and professional fields which may be of professional interest to graduates of this degree are found below:
- E-commerce
- Media Planning
- Change Management
- IT