BA - Bachelor of Arts in Digital Business, Design & Innovation
EU Business School Barcelona
Key Information
Campus location
Barcelona, Spain
Languages
English
Study format
On-Campus
Duration
3 years
Pace
Full time
Tuition fees
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Application deadline
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Earliest start date
May 2024
Scholarships
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Introduction
BA - Bachelor of Arts in Digital Business, Design & Innovation
Digitalization is continually expanding horizons. In addition to startups and new ventures, established businesses are also going digital to appeal to new generations and adapt to modern technologies. They all need entrepreneurial innovators who can come up with creative solutions that are also practical and applicable. Through this program young business leaders will develop the skills, adaptability and curiosity not just to keep up with evolution, but also to think ahead and drive change.
Admissions
Scholarships and Funding
Curriculum
Year 1
Semester 1
- Business Management
- Managing People & Organizations
- Marketing & UX
- Impactful Communication
- Finance & Accounting
- Innovative Technology in Business
Semester 2
- Project Management
- Applied Data Analytics
- Economics & Enterprise
- Responsible Management
- Digital Branding, Advertising & Media Channels
- Creativity & Design Thinking
Semester 3
- Logistics & Operations
- Digital Business
- Financial Reporting & Analysis
- Entrepreneurship & Business Development
- Boosting Creativity
- Digital Skills Development
Year 2
Semester 4
- Strategies in A Disruptive World
- Marketing in Action
- Business Research Methods
- Digital Economy
- Web Design & Web Analytics
- Digital Leadership
Semester 5
- Creative Business Cases
- Transformational Change Management
- Innovation in Business
- Introduction to Data Science
- Digital Transformation
- Entrepreneurship in Digitalization
Year 3
Semester 6
- Global Business & Strategy
- The Business Consultancy Project Part I
- Marketing Across Cultures
Semester 7
- Developing Leadership & Management
- The Business Consultancy Project Part II
- International Entrepreneurship
Program Outcome
Credits: 240 ECTS
Degree Awarded
- A university bachelor’s degree awarded by Universidad Católica San Antonio de Murcia (UCAM), (título propio), a state-recognized university in Spain.
- A bachelor’s degree from EU Business School Switzerland which is internationally accredited by ACBSP, IACBE, IQA, and certified by eduQua.
- A state-recognized BA (Hons) in Business Management from University of Derby, U.K.
Learning Outcomes
The program combines the practical development of digital skills with boosting creativity and entrepreneurial innovation. Students who take this program will also:
- Demonstrate a deep understanding of complex business processes and come up with creative business solutions in a fast-moving digital environment.
- Develop management and leadership skills.
- Demonstrate knowledge of new technologies and innovation.
- Obtain a practical working background that prepares them for immediate entry into a management position.
Program Tuition Fee
Career Opportunities
The Bachelor of Arts in Digital Business, Design & Innovation degree provides students with business knowledge and specialist skills, particularly in the digital area. Specialist subjects include digital leadership and digital transformation. Students who successfully complete this degree may be interested in the following job positions:
- Product Transformation Officer
- Digital Brand Manager
- Digital Transformation Manager
- Business Analyst