ESSCA School of Management
MSc International Luxury Management
Paris, France
DURATION
12 Months
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
30 Jun 2024
EARLIEST START DATE
Sep 2024
TUITION FEES
EUR 17,900 / per month *
STUDY FORMAT
On-Campus
* don’t miss the early bird waiver, start your application before February 15th to benefit of 15% off your tuition fees
Introduction
Developing a Luxury Business Management Professional
Throughout the program, you will discover exciting career paths and emerging brands. You will develop your creative skills and a deep understanding of luxury houses, giving you the knowledge and expertise you need to launch a successful career in the luxury business. We ensure that you can provide your future customers with the best solutions in marketing, retailing, e-commerce, and digital communications, depending on your career choice. We ensure that you receive a solid grounding, developing your responsible leadership perspectives, to enable you to achieve a prosperous future.
Why ESSCA – MSc International Luxury Management
- You will study in one of the world’s leading luxury brand capitals, Paris
- You will develop the confidence, knowledge, and communication skills from our professionals to differentiate yourself in a highly competitive industry.
- You will explore how sustainable programs are crucial to today’s world of luxury.
A combination of academic and business professionals teach the masters in English. Studying at ESSCA to specialize in this exciting industry will enable you to leverage a valuable network of peers and corporate contacts. This network will support you in field trips, company consulting projects, cultural visits, and learning expeditions throughout the learning period. The knowledge, skills and expertise you develop will place you in a solid position to become a future leader in the industry, making a positive impact in the sector.
Study in Paris, the luxury destination par excellence
You will have access to a wide range of content, from electrifying new fashion designers to 5-star palaces and gastronomic Michelin-starred restaurants in the capital of gastronomy, hospitality, and luxury, Paris. It’s the perfect location for your studies. The “City of Light” is famous for its incredible history, business, leisure, and culture. Your campus is just a few minutes away from the Pont de Saint-Cloud metro station located in Boulogne-Billancourt on the banks of the Seine.
Your courses will take place in an eight-storey building just fifteen minutes away from the world-famous Champs Elysée and Eiffel Tower. You will be offered opportunities for working, interacting, and learning from industries representing creativity, innovation, and tradition.
Career Opportunities
Our specialist Masters's degrees will help you develop intellectual and personal skills that are highly valued by employers, ensuring that you stand out as an exceptional candidate in the global marketplace. ESSCA’s international profile and strong links with business mean we can offer our graduates unrivaled opportunities to become leaders in their fields and make valuable contributions to society.
Graduates are primarily destined to positions of:
- Product manager
- Category manager
- Retail manager
- Store manager
- Merchandising manager
- In-store training manager
- Duty-free manager
- International sales manager
- Local/Regional direct marketing manager
- Brand marketing specialist
- Marketing and communication manager
Gallery
Curriculum
Course Structure
The program lasts 12 months and includes:
- 450 hours of on-site teaching
- 2 semesters in Paris totaling 60 ECTS
- A company project for a luxury brand, and a master’s dissertation totaling 30 ECTS.
Modules
- Luxury Sectors A to Z
- International Markets & Consumers
- Luxury Brand Management
- Sustainable & Innovative Luxury
- Luxury Business toolbox
- Management of Communication Strategies
- Digital Practices in Luxury
- Luxury Retail and Supply Chain Management
- Company Projects
- Thesis & Internship
Luxury sectors: from A to Z: This module presents the origins of the luxury industry, and how whole sectors have developed over the years to match evolving market needs. Through a sectorial analysis of jewelry & watches, fashion & leather goods, cosmetics & perfumes, and hospitality & tourism, students will develop a wide understanding of a multi-faceted business. Company visits will be organized.
International markets and consumers: This module introduces students to global luxury markets and their growth potential. Market penetration tactics are explored, and company strategies are contextualized through the analysis of socio-cultural and economic studies. Specific local consumer needs, distribution networks, and the communication strategies of leading luxury players are studied in detail.
Sustainable and innovative luxury: Luxury companies are part of ecosystems that need to show evidence of transparency and traceability. In their value chain from raw materials through to finished products, they aim to integrate the UN SDGs, communicating to international audiences about their engagement. This course will explain the transition to eco-conscious business and how to innovate.
Management of communication strategies: Luxury brands develop international campaigns that increase their exposure and appeal to consumers. This module explores the communication tactics and strategies of luxury players, including storytelling, events, and PR, and the role of fashion shows to target specific market segments, in order to adapt to market needs. The role of communications agencies is presented along with the communications ecosystem.
Digital practices in luxury: The digitalization of luxury companies have become a key element in their strategies. Using practical case studies, this module presents the latest evolutions and practices of leading luxury players from CRM data analysis, store analysis, advertising, and communications, to social media strategies.
Admissions
Scholarships and Funding
ESSCA’s goal is to recognize and recruit the most talented individuals wherever they may be, regardless of their background or financial situation. We offer partial scholarships to support academic excellence and non-academic achievement and Early Bird waivers to our international students.