MSc in EU-Asia Luxury Marketing
- Paris, France
- Shanghai, China
MSc
DURATION
18 months
LANGUAGES
English
PACE
Full time
APPLICATION DEADLINE
30 Jun 2026
EARLIEST START DATE
Sep 2026
TUITION FEES
EUR 18,400
STUDY FORMAT
On-Campus
Fast-track counseling
By contacting the school, you'll get access to free priority counselling for any study and application questions.
Key Summary
Acquire the expertise and multicultural skills for employment at the most prestigious luxury companies and brands in the world.
This joint programme was co-created by ESSCA School of Management (Shanghai Campus) and EFAP School of Communication (Paris) – two French schools with a foothold in Asia and academic partners since 2015.
Fully taught in English, the course will provide you with the expertise and multicultural skills for employment at the most prestigious luxury companies and brands in the world.
Why this programme?
- Live, study and work in the heart of the world’s biggest luxury market.
- Master the creative and managerial skills sought after by world-leading global luxury companies.
- A programme co-created by 2 pioneering institutions, that offers outstanding value.
Excellence Scholarship
ESSCA’s objective is to identify and recruit the most talented individuals, regardeless of their background or financial circumstances.
We offer partial scholarships, ranging from 10% to 30% of tuition fees, to support both academic excellence and non-academic achievements.
These scholarships can be combined with the early bird discount.
High Potential Scholarship
Up to 70% off of the first year’s tuition fees for outstanding international students.
Our Scholarships Committee can award this scholarship to our incoming students who demonstrate exceptional academic achievement. In addition, to be among our most academically talented students, the candidate awarded must demonstrate excellence beyond the classroom and is leader in his/her school, university and/or community.
No separated application is needed as the Committee will consider candidates applying for the Excellence Scholarship for this grant.
Eiffel Excellence Scholarship Programme
The Eiffel Excellence Scholarship Programme, established by the French Ministry for Europe and Foreign Affairs, aims to attract top foreign students to enrol in Masters and PhD programmes at French higher education institutions. This prestigious scholarship provides unique opportunities for future foreign decision-makers in both the private and public sectors, in priority areas of study. It encourages applications from students up to 25 years old from developing countries at the Master’s level, and applicants up to 30 years old from developing and industrialised countries at the PhD level.
Semester 1
- Luxury Market Introduction
- Luxury Brand Management
- Business Toolbox
- Chinese Language
Semester 2
- Doing Business in Asia
- Luxury Advertising & Communication
- Luxury Retail and Supply Chain
- Company Project
- Digital Luxury Strategies
- Luxury Public Relation
Graduates are primarily destined to positions of:
- Marketing and Communication Manager
- Customer Experience Specialist
- Strategic Transformation Project Manager
- Buyer and Product Manager
- Sales Manager
- Event Coordinator
- Social Media Manager
- Public and Press Relations Manager