MSc in EU-Asia Digital Marketing & Business
Paris, France
MSc
DURATION
18 months
LANGUAGES
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
Sep 2026
TUITION FEES
EUR 18,400 / per year
STUDY FORMAT
On-Campus
Fast-track counseling
By contacting the school, you'll get access to free priority counselling for any study and application questions.
Gain insights into European and Asian market dynamics
This pioneering double degree will offer you the knowledge and expertise to bridge digital transformations between Europe and China.
Why this programme?
- Live, study and work in the heart of the world’s biggest luxury market.
- Master the creative and managerial skills sought after by world-leading global luxury companies.
- A programme co-created by 2 pioneering institutions that offers outstanding value.
Excellence Scholarship
ESSCA’s objective is to identify and recruit the most talented individuals, regardeless of their background or financial circumstances.
We offer partial scholarships, ranging from 10% to 30% of tuition fees, to support both academic excellence and non-academic achievements.
These scholarships can be combined with the early bird discount.
High Potential Scholarship
Up to 70% off of the first year’s tuition fees for outstanding international students.
Our Scholarships Committee can award this scholarship to our incoming students who demonstrate exceptional academic achievement. In addition, to be among our most academically talented students, the candidate awarded must demonstrate excellence beyond the classroom and is leader in his/her school, university and/or community.
No separated application is needed as the Committee will consider candidates applying for the Excellence Scholarship for this grant.
Eiffel Excellence Scholarship Programme
The Eiffel Excellence Scholarship Programme, established by the French Ministry for Europe and Foreign Affairs, aims to attract top foreign students to enrol in Masters and PhD programmes at French higher education institutions. This prestigious scholarship provides unique opportunities for future foreign decision-makers in both the private and public sectors, in priority areas of study. It encourages applications from students up to 25 years old from developing countries at the Master’s level, and applicants up to 30 years old from developing and industrialised countries at the PhD level.
Semester 1
- Chinese Language
- Digital Business Cases
- Digital Business Development in China
- Digital Business and Transformation in Europe
- Digital Marketing in Europe
Semester 2
- Chinese Language
- Digital Transformation in China
- Digital Marketing in China
- Digital Manager’s Tools Personal Branding
- Digital Award Competition
- Junior Consultancy Project
- Digital Marketing in Europe
- Global Digital Entrepreneurship
Graduates are primarily destined to positions of:
- International Project Manager
- Digital Marketing & Communication Manager
- International Business Developer
- Area Manager, especially in charge of European and Asian markets
- Consultant in Digital Communication


