Postgraduate in Business and Digital Marketing for Fashion and Beauty
DURATION
3 semesters
LANGUAGES
Portuguese
PACE
Part time
APPLICATION DEADLINE
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EARLIEST START DATE
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STUDY FORMAT
Distance Learning
Key Summary
About: The Postgraduate in Business and Digital Marketing for Fashion and Beauty focuses on combining traditional business concepts with modern digital marketing strategies tailored to the fashion and beauty industries. Students will engage with topics like branding, social media marketing, and consumer behavior in a digital landscape.
Career Outcomes: Graduates can pursue careers in various roles including digital marketing manager, brand strategist, and e-commerce director, among others, within the fashion and beauty sectors.
Introduction
Throughout this postgraduate degree, students will be prepared to:
- Know and manage fashion and beauty businesses in the digital environment.
- Promote an eye for innovation and new opportunities, in addition to expanding theoretical knowledge about digital management, with a focus on meeting current market demands.
- Operate in the fashion and digital beauty market, through a balance between theoretical foundations, case studies and market practices.
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Ideal Students
for whom it is intended
- Professionals from the most diverse segments of fashion, beauty or related areas.
- Professionals who work in the areas of creation, product development, planning, marketing, branding, market intelligence, CRM, customer service, retail, wholesale, e-commerce; research and analytics: consultants and entrepreneurs who want to improve their understanding of the digital management of fashion and beauty.
- Recent graduates in any area of knowledge and entrepreneurs who work or need to deepen their knowledge in the marketing area, aiming to broaden their perspectives in the digital operation of fashion and beauty businesses.
- Professionals interested in the fashion and beauty markets and their applications in the digital environment.
Curriculum
what will you learn
The course program has a composition that reflects ESPM's experience in training marketing professionals.
Business Competencies
- Analysis of Environments and Strategies
- Human Factor
- Fundamentals of Marketing
- Fundamentals of Finance
Digital Marketing for Fashion and Beauty
- Fashion and Beauty Brand Management
- Social Networks in Fashion and Beauty: Strategy, Management and Analysis
- Content Planning in Fashion and Beauty
- Product Strategy for Fashion and Beauty
- Pricing Strategy in Fashion and Beauty
- Digital Multichannel Strategy for Fashion and Beauty
- Digital Operations and Experiences for Fashion and Beauty
- Online Media and Content Marketing in Fashion and Beauty
- Fashion and Beauty Digital Business Strategic Planning
- Completion of course work (TCC)*
*At the end of the course, students will present the course conclusion work (TCC) in person to a panel of professors. The presentation takes place at one of the ESPM units, in São Paulo, Rio de Janeiro or Porto Alegre.