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ESPM – Brasil Post-Graduation in Trade Marketing Management - Industry, Retail and Services
ESPM – Brasil

Post-Graduation in Trade Marketing Management - Industry, Retail and Services

São Paulo, Brazil

2 Semesters

Portuguese

Part time

Request application deadline

Request earliest startdate

BRL 1,462 / per month *

Distance Learning, On-Campus

* up to 35 installments of BRL 1,462.58 + 1 installment of BRL 1,610.59

Key Summary

    About: The Post-Graduation in Trade Marketing Management - Industry, Retail and Services focuses on equipping students with essential skills in trade marketing, specifically for industry, retail, and service sectors. This program addresses current challenges in trade marketing, featuring practical projects and case studies that demonstrate real-world applications of concepts.
    Career Outcomes: Graduates can pursue various careers, including roles such as trade marketing manager, category manager, brand manager, or sales manager in diverse sectors. The program also prepares students for strategic positions to contribute effectively to organizational goals.

Introduction

Present the fundamentals and tools of the area, contextualize the strategic scenarios involved in the integration of physical and digital channels, develop a critical view and the use of new technologies applied in relations with customers and shoppers. Create the ability to carry out diagnoses and develop strategic plans for Trade Marketing linked to Marketing and Commercial objectives.

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