DURATION
3 Semesters
LANGUAGES
Portuguese
PACE
Part time
APPLICATION DEADLINE
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EARLIEST START DATE
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STUDY FORMAT
Distance Learning
Key Summary
Scholarships
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Introduction
The Postgraduate course in Business Management and Marketing with the objective of presenting concepts, models and tools with the objective of consolidating knowledge of business management and marketing, through a holistic and modern perspective, which enables participants to work in the area marketing, in companies of different sizes, sectors and stages of development.
The aim is to privilege high technical knowledge that leads to an efficient performance of the marketing professional, as well as the development of competences compatible with the philosophy of focus on the market, ethics and responsibility.
At the end of the course, the student will be able to understand the different areas of marketing activity, their interrelationships and the role of marketing in support of strategy.
Curriculum
what will you learn
The course program has a composition that reflects ESPM's experience in training marketing professionals.
In all, the course has 13 disciplines, one of which is for the preparation of the Course Completion Work (TCC). The participant will study one subject at a time with classes via web conference twice a week, according to the course schedule.
Business Competencies
- Analysis of Environments and Strategies
- Human Factor
- Fundamentals of Marketing
- Fundamentals of Finance
Marketing
- services
- Products and Brands
- Innovation and Creativity
- Price Formation
- Distribution and Sales
- Consumer Market Analysis
- Big Data Analytics
- Marketing and Digital Communication
- Course Completion Work
*At the end of the course, students will present the course conclusion work (TCC) in person to a panel of professors. The presentation takes place at one of the ESPM units, in São Paulo, Rio de Janeiro or Porto Alegre.
Program Outcome
Train participants in the marketing area to work in organizations of different sizes and sectors, favoring the development of a current market vision that leads to efficient performance and the development of attitudes compatible with the philosophy of focus on the market, ethics and responsibility. At the end of the course, the student will be able to understand the different areas of marketing activity.
Gallery
Ideal Students
alumni profile
Graduates of the Postgraduate Course in Business Management and Marketing are expected to have the following qualifications:
- Analyze factors in the marketing environment that affect an organization's business and identify factors that may impact the company's results
- Understand the main strategies related to marketing work and the role of marketing in the organization
- Know and apply the relevant actions to the marketing mix, being able to identify the best practices for each market situation.
- Analyze data and results objectively, with a focus on results.
for whom it is intended
Aimed at recent graduates in any area of knowledge and at entrepreneurs who work or need to deepen their knowledge in the marketing area, aiming to broaden their perspectives of analysis of business situations.