Post-Graduation in Business Management and Marketing
São Paulo, Brazil
Postgraduate Diploma
DURATION
3 semesters
LANGUAGES
Portuguese
PACE
Part time
APPLICATION DEADLINE
EARLIEST START DATE
STUDY FORMAT
Distance Learning
Key Summary
About: The Postgraduate course in Business Management and Marketing consolidates concepts, models and tools to build technical knowledge in marketing and management. It adopts a holistic, modern perspective that prepares you to work in marketing across companies of different sizes, sectors and development stages. The programme emphasizes market-focused decision-making, ethical responsibility and competence. On completion you'll understand marketing functions, their interrelationships and marketing's role in supporting strategy; skills include marketing strategy, brand and digital management, market research and customer segmentation.
Career Outcomes:
Career opportunities include: marketing manager, brand manager, digital specialist, market research analyst, consultant, small-business / nonprofit marketing roles.
The Postgraduate course in Business Management and Marketing with the objective of presenting concepts, models and tools with the objective of consolidating knowledge of business management and marketing, through a holistic and modern perspective, which enables participants to work in the area marketing, in companies of different sizes, sectors and stages of development.
The aim is to privilege high technical knowledge that leads to an efficient performance of the marketing professional, as well as the development of competences compatible with the philosophy of focus on the market, ethics and responsibility.
At the end of the course, the student will be able to understand the different areas of marketing activity, their interrelationships and the role of marketing in support of strategy.
