DURATION
3 Semesters
LANGUAGES
Portuguese
PACE
Part time
APPLICATION DEADLINE
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EARLIEST START DATE
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STUDY FORMAT
Distance Learning
Key Summary
Scholarships
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Introduction
The Graduate Marketing for Entrepreneurs course seeks to train entrepreneurs in the areas of marketing and strategy to work in their organizations, favoring the development of an applied vision that leads to efficient decision-making and the development of attitudes compatible with the philosophy of focus in the market, ethics and corporate responsibility.
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Ideal Students
for whom it is intended
Aimed at entrepreneurs with degrees in any area of knowledge who need to deepen their knowledge in the field of marketing, in order to broaden their perspectives of analysis of business situations and decision-making.
Curriculum
what will you learn
The course program has a composition that reflects ESPM's experience in training marketing professionals.
Business Competencies
- Analysis of Environments and Strategies
- Human Factor
- Fundamentals of Marketing
- Fundamentals of Finance
Marketing Skills
- New Business Channel Management
- New Business Pricing Strategies
- Branding for Entrepreneurs
- Management and Sales Cycle
- Consumption Logic and Shopper Behavior
- Relationship Marketing and CRM
- Digital Marketing as a Growth Lever
- Creative Techniques and Innovation in Products and Business
- Completion of course work (TCC)*
*At the end of the course, students will present the course conclusion work (TCC) in person to a panel of professors. The presentation takes place at one of the ESPM units, in São Paulo, Rio de Janeiro or Porto Alegre.
Program Outcome
alumni profile
At the end of the course the student will be able to:
- Identify trends, outline future scenarios and anticipate disruptive movements both in society and in corporate environments; It is
- With the use of appropriate tools, it will act as an active agent of transformation.