Master in Transmedia Business Communication
São Paulo, Brazil
Master degree
DURATION
4 semesters
LANGUAGES
Portuguese
PACE
Part time
APPLICATION DEADLINE
EARLIEST START DATE
STUDY FORMAT
Key Summary
About: The Master in Transmedia Business Communication trains students to plan integrated communication and marketing, evaluate scenarios and audiences, and convey a brand's core concepts to create perceived added value. You'll learn digital media reach and the COPE technique (Create Once Publish Everywhere) to optimize online and offline results, and practice creativity models and methodologies to design effective, cost-balanced market communications across transmedia and cross-platform channels.
Career Outcomes: Graduates can pursue roles as Content Strategist, Brand Manager, Digital Marketing Manager, Transmedia Producer, Community Manager, or work in agencies, startups or corporate communications, focusing on online content strategy and digital campaigns.
The Master in Transmedia Business Communication course, students will be prepared to:
- Evaluate scenarios and plan integrated communication and marketing actions, knowing the psychological characteristics of each priority public in order to be able to disseminate the brand's essential concepts among all of them and generate a perception of added value.
- Understanding the reach of digital media in order to use them more effectively, using the COPE technique – Create Once Publish Everywhere to optimize results in other offline media as well, creating a company with a unique image and discourse.
- Practice models to stimulate creativity, using methodologies to create different alternatives for communicating with the market that combine, at the same time, effectiveness with balanced investment to produce the expected results.
