DURATION
4 Semesters
LANGUAGES
Portuguese
PACE
Part time
APPLICATION DEADLINE
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EARLIEST START DATE
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STUDY FORMAT
Distance Learning
Key Summary
Scholarships
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Introduction
The Master in Transmedia Business Communication course, students will be prepared to:
- Evaluate scenarios and plan integrated communication and marketing actions, knowing the psychological characteristics of each priority public in order to be able to disseminate the brand's essential concepts among all of them and generate a perception of added value.
- Understanding the reach of digital media in order to use them more effectively, using the COPE technique – Create Once Publish Everywhere to optimize results in other offline media as well, creating a company with a unique image and discourse.
- Practice models to stimulate creativity, using methodologies to create different alternatives for communicating with the market that combine, at the same time, effectiveness with balanced investment to produce the expected results.
Curriculum
what will you learn
The courses will be led by professors with professional and academic experience in the respective themes, who will present the contents live via web conference, generating great interaction between professors and students with the discussion of cases, analysis of texts and relevant bibliographic indications.
Integrating discipline
- Integrating Discipline
Planning and creativity
- Integrated Communication Planning
- Digital Universe of Communications
- Creative Processes - How to Communicate with Differentiation
- Storytelling in Organizations
- Socio-environmental and Economic Responsibility
- Reputation Management
- Corporate events
- Crisis Prevention and Management
- Measurement of Qualitative Results
- Measurement of Quantitative Results
Stakeholders
- Internal Marketing and Internal Communication
- Communication Management for Different Generations
- Customer Relations
- Press Relations
- Market and Investor Relations
- Government Relations: Lobby
- Relations with the Trade
Applied Completion Project (PCA)
- Applied Completion Project (PCA)
*At the end of the course, students will present the course conclusion work (TCC) in person to a panel of professors. The presentation takes place at one of the ESPM units, in São Paulo, Rio de Janeiro or Porto Alegre.
Gallery
Ideal Students
alumni profile
At the end of the Master course in Transmedia Business Communication, the student will be able to carry out practical and management activities in the Business Communication area of any organization, with technical knowledge for the exercise of press relations, internal marketing, reputation management, relations with the government, measurement of results, among others.
for whom it is intended
- Professionals dedicated to building the institutional and brand image of products, who care for the reputation of companies and their relationships with the most diverse stakeholders
- Communication and marketing professionals who deal with digital media and coordinate the company's online and offline interaction processes with the market
- Responsible for managing teams, human resources, attracting, developing and retaining internal talent who need to deal with the challenges of bringing different generations together to form high-performance multidisciplinary and multicultural teams
- Professionals responsible for advertising, institutional and marketing marketing, public relations, press, crisis management, institutional relations with the most diverse audiences, planning, creation, implementation and measurement of results of integrated and strategic communication actions
- Entrepreneurs, consultants, family business managers and self-employed professionals who work in their own businesses
- Companies, advertising and communication agencies, advisors and consultancies that need to train their teams in the area of planning, scenario assessment, creation and management of relationships with audiences.