Master in Digital Business Management, BI and Artificial Intelligence
São Paulo, Brazil
DURATION
3 Semesters
LANGUAGES
Portuguese
PACE
Part time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Request earliest startdate
TUITION FEES
BRL 608 / per month *
STUDY FORMAT
Distance Learning
* up to 35 installments of BRL 608.78 + 1 installment of BRL 670.18
Key Summary
Introduction
The Master in Digital Business Management, BI and Artificial Intelligence aims to improve the reading of an increasingly competitive business environment, the program is based on a methodology that requires participants to prepare and apply strategic actions for the digital medium that articulates with the business strategy. In a collaborative environment, participants will plan actions and a course completion project.
Gallery
Ideal Students
alumni profile
Graduates of the Master in Digital Media Management, Business Intelligence and Artificial Intelligence course are expected to have the following qualifications:
- Develop strategic actions focused on results management in the digital environment.
- Make decisions through analytical methods that promote the competitiveness of companies.
- Form, develop and lead high performance teams.
- Knowing how to manage conflicting demands.
for whom it is intended
- Senior analysts, coordinators and leaders, with the potential to assume managerial positions.
- Consultants and self-employed people who work in the area and who want to improve themselves to serve medium and large companies.
- Companies, advertising and communication agencies that need to train their leadership.
- Coordinators and Managers of various business segments.
Admissions
Curriculum
what will you learn
The course subjects are supported by web conferencing classes conducted by professors with extensive professional and academic experience in the respective topic, texts, current bibliographic indications and recorded classes. Dynamics, cases and critical analyzes are an integral part of the activities throughout the course, favoring participatory learning.
- Integrating Discipline
Management and Strategy Center
- Strategic marketing
- Finance Applied to Marketing
- Leadership and Strategic People Management
- Design Thinking and New Business Models
BI and Artificial Intelligence Center
- Data Science & Business Intelligence
- Consumer Insights
- Digital Analytics
- Quantitative Methods Applied to Marketing
- Fundamentals of Artificial Intelligence
- Machine Learning Applied to Marketing
Digital management core
- Marketing Fundamentals
- Digital Platforms And Technology
- Business Experience
- Social Media Strategy
- Martech & Programmatic Advertising
- Search Engine Marketing
Applied Completion Project
It consists of the supervised preparation of an applied project for planning digital communication and business intelligence, considering the practical application of theoretical references, concepts and methodologies covered throughout the course. The project is monitored by a supervisor, who will act as a facilitator for its development and, when completed, will be submitted to an in-person panel for evaluation.
*At the end of the course, students will present the course conclusion work (TCC) in person to a panel of professors. The presentation takes place at one of the ESPM units, in São Paulo, Rio de Janeiro or Porto Alegre.