Master in Branding
São Paulo, Brazil
Master degree
DURATION
4 semesters
LANGUAGES
Portuguese
PACE
Part time
APPLICATION DEADLINE
EARLIEST START DATE
STUDY FORMAT
Distance Learning
Key Summary
About: The Master in Branding prepares students to build and manage high-value brands, develop branding plans, and view a brand as a business resource beyond a symbol or name. You’ll learn digital branding and social media engagement, apply consumer behavior research, use typography and color in brand identity, work with licensing, and learn basic legal issues like copyright, intellectual property, registration, and protection.
Career Outcomes: Graduates can take roles such as Brand Manager, Brand Strategist, Digital Brand Manager, Brand Identity Designer, Social Media Manager, Brand Licensing Manager, Intellectual Property Consultant, or Creative Director, working in agencies, in-house teams, consultancies, or startups.
The Master in Branding course, students will be prepared to:
- Understand how a brand with high value, identity and differentiated values is built and managed.
- Develop a Branding plan.
- Understand the brand as an extremely important resource for your business and that it is not restricted to a symbol or name.
- Develop Digital Branding by increasing brand engagement through social media.
- Incorporate insights from research on consumer behavior in the development of the branding strategy.
- Understand how to use the visual elements of the brand such as typography and colors in the development of the brand identity.
- Enable Design professionals to understand the power of brand management to bring solutions and results to companies.
- Work with brand licensing.
- Know basic legal issues about copyright, intellectual property, registration and legal protection of the brand.
