DEGREE TYPE
Postgraduate Diploma
DURATION
1 semester
LANGUAGES
Portuguese
PACE
Part time
APPLICATION DEADLINE
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EARLIEST START DATE
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STUDY FORMAT
Distance Learning
Key Summary
Scholarships
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Introduction
About the postgraduate course in Digital Reinvention, whose objective is to provide the immersion and consolidated experience of the principles and tools presented above as pillars of Digital Reinvention, within its delimitation and theoretical context, through case studies relevant to each discipline and exercise of construction of a digital/hybrid MVP (minimum viable product), from the ecosystem perspective of companies with a conventional trajectory, companies with a digital/technology base and businesses conceived as startups/scaleups.
Admissions
Curriculum
what will you learn
The course subjects are supported by web conferencing classes conducted by professors with extensive professional and academic experience in the respective topic, texts, current bibliographic indications and recorded classes. Dynamics, cases and critical analyzes are an integral part of the activities throughout the course, favoring participatory learning.
- Integrating Discipline
Leveling
- Fundamentals of Marketing
- Information Technology and Digital Platforms
Innovation
- Design Thinking
- User Experience - UX
- Strategy and Innovative Business Models
- Entrepreneurship and Start-Up Mindset Culture
- Artificial Intelligence and New Exponential Technologies
Digital marketing
- Digital Analytics and CRM
- Leadership and Digital Culture
- Digital Products and Growth Marketing
- Analytics and Data Science
Management and Application
- Strategic Planning and Marketing
- Agile Project Management
- Finance Applied to Projects
- Companies in the Age of Digital Reinvention
- Course Completion Work (TCC)
*At the end of the course, students will present the course conclusion work (TCC) in person to a panel of professors. The presentation takes place at one of the ESPM units, in São Paulo, Rio de Janeiro or Porto Alegre.
Gallery
Ideal Students
alumni profile
It is expected from the graduate of the lato sensu Postgraduate course in Digital Reinvention that the person is able to implement projects and areas of digital transformation in companies or even act professionally as a digital entrepreneur.
for whom it is intended
- Managers, consultants and freelancers working in the areas of marketing, technology or business who want to improve themselves to serve medium and large companies in processes related to Digital Transformation.
- Leaders of Marketing, Business Intelligence and Technology teams.
- Senior analysts, coordinators and leaders, with the potential to take on managerial positions.