DURATION
2 Semesters
LANGUAGES
Portuguese
PACE
Part time
APPLICATION DEADLINE
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EARLIEST START DATE
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STUDY FORMAT
On-Campus
Key Summary
Scholarships
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Introduction
new marketer
Postgraduate Certificate Professional in Business and Marketing is a course that aims to develop managers to work in multimodal markets (on/off line) and in constant change in management and technology, offering the necessary tools for analysis, planning, implementation and control of business strategies in complex environments. Through the holistic presentation, the course allows a global understanding of business and marketing, as well as the interrelationships between the different areas of activity in the new market models.
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Ideal Students
for whom it is intended
The course is aimed primarily at young professionals seeking career advancement and acceleration, expansion of knowledge and technical and managerial training. Indicated for professionals from different backgrounds and areas of activity who wish to specialize or acquire new skills in the area of business management with an emphasis on marketing.
Suitable for professionals in the stage of professional growth.
Curriculum
what will you learn
Leveling
Objective: to introduce the student to basic and often leveling concepts given the multidisciplinarity of the course and the profile of graduates
- Marketing Fundamentals (Distance Education)
- Finance Fundamentals (Distance Learning)
soft skills
- Team Leadership in the Digital Environment
- Negotiation 4.0
Management
- Innovative Project Management and Agile Methods
- Strategies and New Business Models
- Omnichannel and Trade Marketing Management
- Information Technology and Digital Transformation
- Financial Analysis And Decision
Marketing and innovation
- Brand and CIM in the Digital Age
- Customer Experience
- Data Driven And Marketing Metrics
- Business Simulator
Integration
- Multidisciplinary Integrative Project - PIM
Classes are held on the ESPM graduate campus, and can be taught at other locations, pre-scheduled by the professor. The EAD disciplines, indicated in the course program, will take place concomitantly with the face-to-face disciplines and in the initial period of the course.
Program Outcome
They consist of providing the acquisition of a strategic vision of the marketing activity and favoring the development of appropriate attitudes and postures to act in the corporate world, such as a holistic view of business, creativity, management capacity, leadership and engagement, data analysis and measurement of results. Thus, the aim is to encourage professionals to be agents of change and enable them to become leaders in their fields.