ESMOD

Bachelor's Degree in Fashion Business

The « Responsable de Stratégie Marketing et Communication Mode » Bachelor’s Desgree in Fashion Business trains professionals to master the skills needed to design, implement, and evaluate brand strategies across fashion, luxury, and lifestyle markets. From Year 1, students acquire a rigorous base in marketing, communication, and brand culture while learning business fundamentals (management, merchandising, law, accounting, CSR). The curriculum then deepens into storytelling, art direction, product life cycle, data-driven marketing, and omnichannel planning, with practical workshops in e-commerce, CMS, and website creation. Students analyze established and emerging brands, decode social and cultural dynamics, and work with foresight and AI tools to anticipate market shifts. In Year 3, the focus is the Final Bachelor Project—a capstone dossier and pitch that turns research into a full brand strategy, go-to-market plan, and impact roadmap, presented to a professional jury.

Throughout the program, collaborations with ESMOD Fashion Design students strengthen product sensitivity and cross-functional coordination, preparing graduates to join strategy, marketing, or communication teams with an operational mindset and responsible perspective.

Key Summary

• 3-year degree at the crossroads of marketing, brand culture & strategy.
• Omnichannel, digital tools, data, CSR, and project management.
• Strong fashion culture and market decoding, with professional immersion.
• Optional and Mandatory internships accross the 3-year program.

About

This program prepares future specialists to design and manage creative, relevant, and responsible brand strategies across fashion, luxury, and lifestyle. Students develop brand analysis, storytelling, omnichannel planning, digital marketing, and innovation skills within a sustainability framework.

Program taught in French or English.