ESIC Business & Marketing School
Online Master in Digital Marketing
Madrid, Spain
Master degree
DURATION
12 months
LANGUAGES
Spanish
PACE
Full time
APPLICATION DEADLINE
EARLIEST START DATE
TUITION FEES
EUR 14,100
STUDY FORMAT
Distance Learning
Fast-track counseling
By contacting the school, you'll get access to free priority counselling for any study and application questions.
Key Summary
The Online Master in Digital Marketing is specially designed for professionals seeking to develop their skills in large companies or SMEs, promote the growth of start-ups and their own companies, or be part of the team of marketing and advertising agencies, media agencies, media or media.
Once you complete the program, you will obtain a private qualification from ESIC Business & Marketing School.
- Develop and manage a digital marketing plan and exploit the current consumer's relationship with the company in an increasingly digitalized environment.
- Manage the development of a digital project and optimize the user experience in both the web and mobile versions and discover how to position a product/service in search engines, analyze and measure fundamental aspects of the web, mobile web or app.
- Delve into the main digital actions that brands can use in the digital environment: SEM strategy, affiliation campaign, email marketing and inbound marketing.
- Know the importance of social media to generate engagement with the consumer, for the creation and launch of advertising campaigns in these media (SMO), and as a customer service channel.
- Develop an omnichannel strategy in the company that includes the launch of an Ecommerce project: store creation, payment methods, process optimization, logistics, financial analysis and internationalization.
Digital Marketing Managers; Digital communication specialists; E-commerce Managers; Lead or acquisition specialists; Content marketing managers; Entrepreneurs or businessmen, who want to use digital marketing to improve the presence and sales of their company; Social Media Managers; Media planning managers.