The online format allows students to train from wherever they want and at their own pace. A flexible learning model, which allows you to combine your personal and personal life more easily. You also have live webinars with professionals specialized in that content.

A program divided into seven modules with which you will acquire all the expertise necessary to manage and implement Digital Marketing ecosystems, implementing the most current and effective trends and tools in SEO, SEM, Social Media, Display, Marketing Automation, E-commerce... With This master's degree will give you the pulse you need to evolve your career in digital marketing.

Specific subjects of your career

• Digital Marketing Strategy
• Web & Mobile Marketing: SEO & ASO
• SEM and Digital Media
• Social media
• Display and Planning
• Marketing, Automation, AI & Big Data
• Electronic Commerce

TFM

During the development of the project, the student is expected to work self-taught and learn to self-manage with support from the academic and professional sphere. The tasks are based on individual or group work, with the aim of developing the professional skills and competencies required to successfully implement research and digital business projects. To guarantee the quality in the execution and result of the TFM, each student will be assigned a dedicated tutor during the course of the TFM.

• Develop and manage a digital marketing plan and exploit the current consumer's relationship with the company in an increasingly digitalized environment.
• Manage the development of a digital project and optimize the user experience in both the web and mobile versions and discover how to position a product/service in search engines, analyze and measure fundamental aspects of the web, mobile web or app.
• Delve into the main digital actions that brands can use in the digital environment: SEM strategy, affiliation campaign, email marketing and inbound marketing.
• Know the importance of social media to generate engagement with the consumer, for the creation and launch of advertising campaigns in these media (SMO), and as a customer service channel.
• Develop an omnichannel strategy in the company that includes the launch of an Ecommerce project: store creation, payment methods, process optimization, logistics, financial analysis and internationalization.

Digital Marketing Managers; Digital communication specialists; E-commerce Managers; Lead or acquisition specialists; Content marketing managers; Entrepreneurs or businessmen, who want to use digital marketing to improve the presence and sales of their company; Social Media Managers; Media planning managers.