ESIC Business & Marketing School
Official Degree in Business Administration and ManagementDURATION
4 up to 5 Years
LANGUAGES
Spanish
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Sep 2025
TUITION FEES
EUR 11,500
STUDY FORMAT
On-Campus
Key Summary
Introduction
Acquire the necessary skills to be a great reference professional for companies. Train yourself in business strategy and management, people and operations management, finance and economics, so that you can lead any organization, national and international.
You will be able to develop additional skills by complementing your degree with one of our specialization diplomas or obtaining a double degree in 5 years combining the official degree with a higher degree.
Degree + Diploma
- Diploma in Management Skills
- Diploma in Digital and Multimedia Tools
Degree + Higher Title
- Higher Degree in Marketing Management
- Higher Degree in Data Science
- Higher Degree in Entrepreneurship and Innovation
- Higher Degree in Sustainability Management
Gallery
Ideal Students
- Do you have or want to develop your logical-analytical capacity?
- You want to immerse yourself in the global vision of a business organization
- Interested in economic systems and their operation focused on business
- Profile with the ability to manage and plan a company's resources
Admissions
Scholarships and Funding
We do not want economic issues to be an obstacle for you to achieve your objectives and ensure training with a future, therefore, we present a wide range of possibilities that will help you in this sense, both the Scholarship Plan that we have developed at the University ESIC, such as those made available to you by different public or private organizations.
- Own scholarships
- National scholarships
- International scholarships
- Mobility scholarships for international internships
- Insurance and aid
ESIC University maintains financing agreements with certain banking entities under preferential conditions for students enrolled in any of the school's programs. The specific rules and conditions of each of these agreements can be found in the Area Secretariat. ESIC University helps you with the financing of your degree.
If you are looking for accommodation, we recommend a series of companies and residences dedicated to student accommodation. Find the one that best suits your needs.
Curriculum
Official Degree in Business Administration and Management
First course
First semester
- Deont.Prof., Legal Principles.Basic Concepts and Equality
- History of the Economy
- History of Spanish Institutions
- Introduction to the company I
- Business Mathematics
Second semester
- Commercial Law
- Computer Science Applied to Business
- Introduction to Economics
- Introduction to Business II
- Financial mathematics
Second course
First semester
- Financial Accounting I
- Business Statistics I
- Introduction to Marketing and Communication. In the company
- Microeconomics
- Sociology of Business
Second semester
- Financial accounting II
- Marketing direction
- Production management
- Business Statistics II
- English IV- Modern Language
- Macroeconomy
Annual
- Modern Language (English III)
Third course
First semester
- Analytical accounting
- Commercial address
- Strategic Management and Business Policy I
- Financial Management I
- Business decision methods
- Company taxation
Second semester
- Balance sheet analysis
- Strategic Management and Business Policy II
- Financial Management II
- National and international economic environment
- Human Resources
- Management information systems
Fourth grade
First semester
- Labor law
- Academic Recognition of Credits
- Optional 1
- Optional 2
- Optional 3
- Optional 4
Annual
- External Internships
- Final Project
Diploma in Management Skills (2018 Plan)
First course
First semester
English I
Second semester
English II
Second course
First semester
English III
Second semester
- Multimedia
- Anthropology
Third course
First semester
- Creation of Digital Spaces
- Critical thinking
Second semester
- Christian social thought
- Creative mindset
Fourth grade
First semester
- mental laboratory
- Business ethics
Second semester
- Leadership
- Fingerprint
Diploma in Digital and Multimedia Tools
First course
First semester
- Project Planning: Ms. Project
- Digital image editing: Photoshop
Second semester
- Vector design and infographics: Illustrator
- Audiovisual Narrative and Video Editing: Premiere
Second course
- First semester
- Motion and 3D Graphics: After Effects
- Information architecture and UX: Invision, XD, Optimize 360
Second semester
- Website creation: WordPress
- Anthropology
Third course
First semester
- SEO, SEM and ASO: Google Tools, Semrush, Sistrix
- E-commerce creation: Prstashop, Magento
Second semester
- SEO Audit: Screaming Frog, meta SEO in one click
- Christian Social Thought
Fourth grade
Second semester
- Data visualization in BSS Intelligence: PowerBi, Tableau
- Customer Management and Community Management: SalesForce
- Business ethics
- Final diploma project
Official Degree Study Plan + Higher Degree
Higher Degree in Data Science
First course
First Semester [TSDS]
- Technology in Data Science I: Systems Architecture
- Organization and Data Management I: Database
- Anthropology
Second Semester [TSDS]
- Organization and Data Management II: Content Curation
- Data Science Technology II: Data Architecture
- I: 3P data architecture
Second course
First Semester [TSDS]
- Programming for Data Science I: JAVA/SQL
- Christian Social Thought
Second Semester [TSDS]
- Data Science Programming II:PHYTON
- Statistical Modeling with R
Third course
First Semester [TSDS]
- Data visualization and perspective
- Business ethics
Second Semester [TSDS]
- Predictive models I: consumption patterns
- Software as a Service (SAS)
Fourth grade
Second Semester [TSDS]
- Big Data Applications I: implementation of Big Data projects
- Business Intelligence
- Cloud Services Providers
- Data Driven Corporations: Medium Sensitivity Data Management
Fifth course
First Semester [TSDS]
- Big Data II Applications: Implementation of Big Data II Projects
- Big Data Applications III: Big Data in Industry 4.0
- Data Driven Corporations II: High Sensitive Data Management
- Big Data Applications IV: Black Ops Identification
- Artificial Intelligence and Neural Networks
Second Semester [TSDS]
- Modeling of Categorical Variables
- Predictive Models II: Online Attrition Patterns
- Predictive Models III: Public Opinion and Consent
- Natural Language Processing: Chat-Bots
- Analytical Neuromarketing
Higher Degree in Marketing Management
First course
First Semester [TSDM]
- English I
- Introduction to marketing
Second Semester [TSDM]
- Anthropology
- English II
Second course
First Semester [TSDM]
- English III
- Scientific investigation
Second Semester [TSDM]
- Christian Social Thought
- Search for analysis and trends
Third course
First Semester [TSDM]
Business negotiation
Second Semester [TSDM]
- Consumer behavior
- Business ethics
Fourth grade
Second Semester [TSDM]
- Product marketing
- Pricing
- Auto diagnosis
- Trade and retail marketing
- Markom
- Leadership
Fifth course
First Semester [TSMG]
- Sales management
- Marketing direction
- Digital marketing strategies
- Marketing intelligence
- Digital Marketing Metrics&Analytics
- Data driven marketing
- my fingerprint
Second Semester [TSMG]
- Glocal marketing
- E-Markets
- global communication
- Decision making/th>
- Marketing plan
- Marketing finance
- Transformation and change
Higher Degree in Entrepreneurship and Innovation
First course
First Semester [TSEI]
- English I
- Business Models I: Product-Market Fit
Second Semester [TSEI]
- English II
- Agile methodologies
Second course
First Semester [TSEI]
- Business models II: social entrepreneurship
- Entrepreneurial ecosystem I
- Critical spirit
Second Semester [TSEI]
- Christian social thought
- Negotiation and sales methodologies
Third course
First Semester [TSEI]
- Personal skills I: personal brand and networking
- Business models III: intrapreneurship
Second Semester [TSEI]
- Anthropology
- Entrepreneurial ecosystem II: financial and legal
- Narrative methodologies
Fourth grade
Second Semester [TSEI]
- Business ethics
- Business models IV: go to market
- Personal skills II: leadership, self-management and team management
- Entrepreneurial ecosystem III: attendance at fairs, companies, bootcamps, awards
- E-Markets
- ESIC Garage I: coach per team
Fifth course
First Semester [TSEI]
- Digital production I
- Global innovation: processes, product and structure
- Optional 1
- Optional 2
- ESIC Garage II: coach per team
Second Semester [TSEI]
- Digital production II
- global mindset
- Optional 3
- Personal skills III: public speaking, debate and interpretation
- ESIC garage III: team coach
Higher Degree in Sustainability Management
First course
First Semester [TSGS]
- English I
- Introduction to sustainability
Second Semester [TSGS]
- English II
- Global challenges: from Globalization to the Sustainable Development Goals (SDGs)
Second course
First Semester [TSGS]
- Commitment to interest groups
- Social challenges: human rights, poverty and inequalities
- critical spirit
Second Semester [TSGS]
- Anthropology
- Environmental challenges: biodiversity, climate change, waste
Third course
First Semester [TSGS]
- Personal skills I: negotiation, networking and alliances
- Christian social thought
Second Semester [TSGS]
- Personal skills II: leadership, coaching and team management
- Multicultural management
Fourth grade
Second Semester [TSGS]
- Business ethics
- Impact measurement
- Energy transition
- Responsible consumption and production
- ESIC service learning I: volunteering in the community
Fifth course
First Semester [TSGS]
- Sustainability management
- Reporting and accountability
- Demographics, transportation and mobility. Smart cities
- Personal skills III: public speaking, debate and interpretation
- New economies
- ESIC service learning II: business social consulting
Second Semester [TSGS]
- corporate governance
- CSR
- Circular economy
- International scenario: global institutions in international politics and trade
- Sustainable investing - ESG
- ESIC service learning III: social entrepreneurship
Career Opportunities
These are some of the positions and positions that you can hold after completing the Official Degree in Business Administration and Management in Madrid.
- Operations Analyst
- Client Advisor
- Business Analytics
- Consultant
- Junior consultant
- Digital Operations Manager
- Service Management
- Treasury and Credit Analyst
- Junior Auditor
- Associate Auditor
- Financial controller
- Global Campaign Marketing Assistant
- Assistant Brand Manager
- Community Manager
- Digital analyst
- Marketing and Business Analytics
- Sales Commercial
- Business manager
- Key Account Manager
- PVD Sales Support
- Sales and Marketing Assistant
- Sales support