ESIC Business & Marketing School
Official Degree in Advertising and Public Relations
Madrid, Spain
DURATION
4 Years
LANGUAGES
Spanish
PACE
Full time
APPLICATION DEADLINE
Request application deadline
EARLIEST START DATE
Sep 2024
TUITION FEES
EUR 11,500
STUDY FORMAT
On-Campus
Introduction
Acquire the necessary skills to be a great professional by training in the direction and development of advertising, public relations, communication and marketing, for the strategic management of organizations and companies.
You will be able to develop additional skills by complementing your qualification with one of our specialization diplomas or obtaining a double qualification in 5 years combining the official qualification with a higher qualification.
Title + Diploma
- Diploma in Management Skills
- Diploma in Digital and Multimedia Tools
Title + Higher Title
- Higher Degree in Marketing Management
- Higher Degree in Digital Business
- Higher Degree in Entrepreneurship and Innovation
- Higher Degree in Sustainability Management
Gallery
Ideal Students
- Creative spirit and social skills
- Adapted to a dynamic environment with ease of identifying new trends
- Digital and omnichannel mentality to identify new technologies and supports to establish strategic lines
- Ease of working as a team and contributing creative ideas
Admissions
Scholarships and Funding
We do not want economic issues to be an obstacle for you to achieve your objectives and ensure training with a future, therefore, we present a wide range of possibilities that will help you in this sense, both the Scholarship Plan that we have developed at the University ESIC, such as those made available to you by different public or private organizations.
- Own scholarships
- National scholarships
- International scholarships
- Mobility scholarships for international internships
- Insurance and aid
ESIC University maintains financing agreements with certain banking entities under preferential conditions for students enrolled in any of the school's programs. The specific rules and conditions of each of these agreements can be found in the Area Secretariat. ESIC University helps you with the financing of your degree.
If you are looking for accommodation, we recommend a series of companies and residences dedicated to student accommodation. Find the one that best suits your needs.
Curriculum
Official Degree + Specialization Diploma
Official Degree in Advertising and Public Relations
First course
First semester
- Principles of economics
- Marketing
- Communication theories
- History of the Current World and Contemporary Culture
- Language in Advertising and Business
Second semester
- Advertising Basics
- Fundamentals of Public Relations
- Information theory
- Contemporary social structure
- New Technologies and Information Society
Second course
First semester
- Organization and Business Administration
- Strategic advertising planning
- Sociology of consumption
- Informative documentation
- Ppios. Basic Legal: Professional Ethics and Equality
Second semester
- communication Department
- Creative advertising strategies
- Language and Audiovisual Technologies
- Communication Law
Annual
Modern Language (English IV)
Third course
First semester
- Creativity in the elaboration of the advertising message
- Strategic Public Relations Planning
- Public relations techniques and resources
- Graphic Design and Art Direction
- Structure of the Advertising Media System
Second semester
- Journalistic processes and relations with the media
- Communication management
- Advertising and account management company
- Audience and media planning
- Multimedia digital communication
Fourth grade
First semester
- Academic Recognition of Credits
- Communication research methods
- Optional 1
- Optional 2
- Optional 3
Annual
- External Internships
- Final Project
Diploma in Management Skills (2018 Plan)
First course
First semester
English I
Second semester
English II
Second course
First semester
English III
Second semester
- Multimedia
- Anthropology
Third course
First semester
- Generation of Digital Spaces
- Critical spirit
Second semester
- Christian Social Thought
- Creative development
Fourth grade
Second semester
- mental laboratory
- Business ethics
- Leadership
- my fingerprint
Diploma in Digital and Multimedia Tools
First course
First semester
- Project Planning: Ms. Project
- Digital image editing: Photoshop
Second semester
- Vector design and infographics: Illustrator
- Audiovisual Narrative and Video Editing: Premiere
Second course
First semester
- Motion and 3D Graphics: After Effects
- Information architecture and UX: Invision, XD, Optimize 360
Second semester
- Website creation: WordPress
- Christian Social Thought
Third course
First semester
- SEO, SEM and ASO: Google Tools, Semrush, Sistrix
- E-commerce creation: Prstashop, Magento
Second semester
- SEO Audit: Screaming Frog, meta SEO in one click
- Anthropology
Fourth grade
First semester
- Data visualization in BSS Intelligence: PowerBi, Tableau
- Customer Management and Community Management: SalesForce
Second semester
- Business ethics
- Final diploma project
Official Grade + Higher Grade
Higher Degree in Digital Business
First course
First Semester [TSDB]
- Digital ecosystem
- Language I
Second Semester [TSDB]
- Digital art
- Language II
Second course
First Semester [TSDB]
- Robotics
- Language III
Second Semester [TSDB]
- Anthropology
- Web programming
Third course
First Semester [TSDB]
- Christian social thought
- Web design
Second Semester [TSDB]
Business ethics
Fourth grade
Second Semester [TSDB]
- Creation of digital spaces
- Databases
- Design thinking
- Data-driven marketing
- Market research
Fifth course
First Semester [TSDB]
- control Panel
- Enterprise Resource Planning ERP
- Machine learning
- Advanced digital analysis
- Digital talent management
- Advanced digital marketing strategies
- Advanced eCommerce
Second Semester [TSDB]
- Business intelligence
- Social media management
- Fintech and blockchain technology
- ESIC Garage
- Financing resources for digital entrepreneurship
- Advanced digital business models
Higher Degree in Entrepreneurship and Innovation
First course
First Semester [TSEI]
- English I
- Business models I: Product-market fit
Second Semester [TSEI]
- English II
- Agile methodologies
Second course
First Semester [TSEI]
- Business models II: social entrepreneurship
- Entrepreneurial ecosystem I
- Critical spirit
Second Semester [TSEI]
- Christian social thought
- Negotiation and sales methodologies
Third course
First Semester [TSEI]
- Personal skills I: personal brand and networking
- Business models III: intrapreneurship
Second Semester [TSEI]
- Anthropology
- Entrepreneurial ecosystem II: financial and legal
- Narrative methodologies
Fourth grade
Second Semester [TSEI]
- Business ethics
- Business models IV: going to market
- Personal skills II: leadership, self-management and team management
- Entrepreneurial ecosystem III: attendance at fairs, companies, boot camps, awards
- Electronic markets
- ESIC Garage I: coach per team
Fifth course
First Semester [TSEI]
- Digital production I
- Global innovation: processes, product and structure
- Optional 1
- Optional 2
- ESIC Garage II: team trainer
Second Semester [TSEI]
- Digital Production II
- Global mindset
- Optional 3
- Personal skills III: public speaking, debate and interpretation
- ESIC garage III: team coach
Higher Degree in Sustainability Management
First course
First Semester [TSGS]
- English I
- Introduction to sustainability
Second Semester [TSGS]
- English II
- Global challenges: from Globalization to the Sustainable Development Goals (SDGs)
Second course
First Semester [TSGS]
- Commitment to interest groups
- Social challenges: human rights, poverty and inequalities
- Critical spirit
Second Semester [TSGS]
- Anthropology
- Environmental challenges: biodiversity, climate change, waste
Third course
First Semester [TSGS]
- Personal skills I: negotiation, networking and alliances
- Christian social thought
Second Semester [TSGS]
- Personal Skills II: leadership, coaching and team management
- Multicultural management
Fourth grade
Second Semester [TSGS]
- Business ethics
- Impact measurement
- Energy transition
- Responsible production and consumption
- ESIC I service learning: volunteering in the community
Fifth course
First Semester [TSGS]
- Sustainability management
- Reporting and accountability
- Demographics, transportation and mobility. Smart cities
- Personal skills III: public speaking, debate and interpretation
- New economies
- ESIC learning service II: social business consulting
Second Semester [TSGS]
- corporate governance
- CSR
- Circular economy
- International scene: global institutions in international politics and trade
- Sustainable investing - ESG
- ESIC service learning III: social entrepreneurship
Higher Degree in Marketing Management
First course
First Semester [TSDM]
- English I
- Introduction to marketing
Second Semester [TSDM]
- Anthropology
- English II
Second course
First Semester [TSDM]
- English III
- Scientific investigation
Second Semester [TSDM]
- Christian Social Thought
- Search for analysis and trends
Third course
First Semester [TSDM]
Business negotiation
Second Semester [TSDM]
- Consumer behavior
- Business ethics
Fourth grade
Second Semester [TSDM]
- Product Marketing
- Prices
- Automatic diagnosis
- Retail trade and marketing
- Markom
- Leadership
Fifth course
First Semester [TSMG]
- Sales management
- Marketing direction
- Digital marketing strategies
- Marketing intelligence
- Digital Marketing Metrics and Analysis
- Data-driven marketing
- my fingerprint
Second Semester [TSMG]
- Glocal Marketing
- Electronic markets
- Global communication
- Decision making/th>
- Marketing plan
- Marketing finance
- Transformation and change
Career Opportunities
These are some of the jobs and positions that you can hold after completing the Official Degree in Advertising and Public Relations in Madrid.
- Product Assistant
- Marketing specialist
- Social media administrator
- Creative director
- Media development
- Communication Technician
- Data analyst
- Programming support
- Junior Account Executive
- Digital Marketing Manager
- Project Manager
- account executive
- Digital marketing specialist
- Marketing responsible
- Retail Products Intern
- influencer manager
- Sales Marketing Practices
- Project developer
- Junior Marketing Consultant
- Community Manager
- New Business Consultant
- Marketing coordinator
- Network management