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ESIC Business & Marketing School
Master of Lifelong Training in Marketing and Commercial Management [GESCO]
Madrid, Spain
Master degree
DURATION
12 months
LANGUAGES
Spanish
PACE
Full time, Part time
APPLICATION DEADLINE
EARLIEST START DATE
Apr 2026
TUITION FEES
EUR 20,900 *
STUDY FORMAT
On-Campus
* Madrid and Barcelona | Valencia: €19,600
Fast-track counseling
By contacting the school, you'll get access to free priority counselling for any study and application questions.
Key Summary
About: The Master of Lifelong Training in Marketing and Commercial Management at GESCO focuses on developing marketing strategies and enhancing commercial skills.
This program combines theoretical frameworks with practical applications, preparing students for the evolving landscape of marketing.
Career Outcomes: Graduates can pursue various career paths, including roles such as marketing manager, brand strategist, or commercial director.
The hands-on experience and comprehensive knowledge gained through this program equip students to thrive in diverse business environments and lead marketing initiatives effectively.
Prepare to lead business change with a master's degree in marketing and business management, a program focused on people, leveraging the power of data and technology.
Through this comprehensive management program you will be able to acquire the necessary skills to lead marketing, business development and commercial management functions. They will enhance your critical-analytical thinking to be able to anticipate the market and develop business opportunities in complex omnichannel environments. Technology and data condition both the consumer and the B2B client in their decision-making process, which is why the company's marketing and commercial plans must respond to this new ecosystem.
You will develop the management skills, Soft-Skills, necessary to face challenges in increasingly global, uncertain and technologically disruptive environments, where ethical and socially responsible behavior of people and companies is a growing demand from all Stakeholders.
Once you finish the program, you will be able to obtain the title of Master of Lifelong Training in Marketing Management and Commercial Management issued by ESIC University.
Why study Marketing and Business Management?
Marketing goes far beyond advertising and communication. We seek to develop your competencies and management skills necessary for your professional development in two areas that are closely linked.
Employability
There is now a need to adopt a more strategic position focused on the consumer, data-driven decisions and revenue generation, taking into account concerns around corporate responsibility, sustainability and ethics. Combining marketing and commercial management techniques will give you a holistic vision to face the present.
Polyvalence
The marketing and commercial functions are essential to achieve objectives in a company and collaboration between both areas plays a critical role in generating new business opportunities in a company. For this reason, it is normal for a person to go through both departments during their professional development. By studying both areas, you will be able to assume the direction of both directions, whether being Chief Marketing Officer (CMO), Chief Commercial Officer (CCO) or General Director of Marketing and Sales.