ESIC Business & Marketing School Master in Big Data and Business Analytics [MBDA]
ESIC Business & Marketing School

ESIC Business & Marketing School

Master in Big Data and Business Analytics [MBDA]

Pozuelo de Alarcón, Spain

Master degree

12 months

Spanish

Full time

On-Campus

Fast-track counseling

By contacting the school, you'll get access to free priority counselling for any study and application questions.

Key Summary

About: The Master in Big Data and Business Analytics (MBDA) at ESIC Business & Marketing School in Madrid trains you to convert data into insight, design Big Data transformation projects. Taught in Spanish on ESIC's Madrid campus, the programme lasts 12 months. You’ll apply machine learning and AI, learn data strategy, ethics, governance, management.

Career Outcomes: Graduates can work across analytics, data science and transformation. Typical roles include data analyst, data scientist, Big Data engineer, business analyst, machine learning engineer, analytics manager. You can join marketing, finance, logistics or consulting, and move into data governance, data strategy or project management.

MASTER IN BIG DATA AND BUSINESS ANALYTICS [MBDA] IN MADRID

The Master in Big Data and Business Analytics in Madrid is taught on the ESIC Business & Marketing School campus. Our campus in Madrid opened in 2021 and has 40 classrooms, an auditorium for 300 people, 16 work rooms, 5 meeting points, gym, mindfulness room, cafeteria and much more. Our classrooms are full of master's and postgraduate students specialized in marketing, management and technology. The campus is the ideal place to network, work on your ideas and learn. But, above all, it is the perfect place to live in the present and build the future.

  • Duration: 12 months
  • Spanish Language

OBJECTIVES OF THE MASTER IN BIG DATA AND BUSINESS ANALYTICS [MBDA]

  1. You will be able to have an integrative vision of technology, statistics and business needs to provide real solutions and make decisions by transforming data into useful knowledge.
  2. You will design and implement both Big Data and digital transformation projects aligned with the company's strategy.
  3. You will apply Machine Learning and Artificial Intelligence to optimize predictions and decision making.
  4. You will apply the data strategy ethically and safely.
  5. You will acquire agile, results-oriented management skills.

WITH THE MASTER IN BIG DATA AND BUSINESS ANALYTICS YOU WILL BE ABLE TO UNDERSTAND THE IMPORTANCE AND IMPACT OF ANALYTICS IN BUSINESS, MAKING DECISIONS BASED ON DATA, AND THE NEW TECHNOLOGICAL TRENDS IN THIS FIELD.

The purpose of the Master in Big Data & Business Analytics is to prepare you to improve the economic and social impact of the business by implementing a data-oriented culture (Data Driven), management based on Big Data projects and taking advantage of the opportunities offered by the Machine Learning and Artificial Intelligence.